Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
8. The ability to digitally reimagine the business is determined in large part by
a clear digital strategy supported by leaders who foster a culture
able to change and invent the new. While these insights are consistent with
prior technology evolutions, what is unique to digital transformation is that
risk taking is becoming a cultural norm as more digitally advanced
companies seek new levels of competitive advantage.
Equally important, employees across all age groups want to work for
businesses that are deeply committed to digital progress. Company leaders
need to bear this in mind in order to attract and retain the best talent.
Digital Transformation (Wikipedia)
9. Digital Transformation brings
business and technology together to
create better experiences for people.
Customer
Experience
Business Technology+
10. Business & IT, working together,
use digital technology to create
efficiency, innovation, & revenue growth
INSURANCE
“We can collect accident
data from crash scenes
automatically using our
mobile app.”
RETAIL
“Let’s use Beacons and
data to personalize
offers to our customers
in-store.”
BANKING
“Our business model isn’t
branch services. It’s
understanding our
customers’ life events &
supporting them with the
right financial products.”
GOVERNMENT
“E-Government is more
than digital self-service.
It’s using public data to
help our constituents
participate in policy
making.”
Applications across industries:
11. Done right, this helps companies
reach customers in more places &
better meet their individual needs.
CONTINUOUS
The user’s preferences
and journey are kept
from interaction to
interaction.
CONTEXTUAL
Personalized, situational
experiences that know
what the customer has
been through.
DIGITAL-PHYSICAL
Digital technologies
make in-person
experiences more
personal and convenient.
SENTIMENT-AWARE
Unhappy customers get
issues resolved.
Marketing offers are
delivered with sensitivity.
Today’s Experiences must be:
12. “…an integrated set of technologies used to provide interaction between a user and a set of
applications, processes, content, services or other users.”
“…has several components, including portals, mashup tools, content management, search,
rich Internet application (RIA) tools, analytics, collaboration, social and mobile tools.”
Gartner
What is a Digital Experience Platform?
14. DXP
Destinations Experiences
Silos / Departments Federated touchpoints
Integration Interaction
Make the customer come to
you
Meet the customer in context
Static personalization:
who they are
Dynamic personalization:
what they do
Portal
17. DIGITAL EXPERIENCE PLATFORM (DXP):
- an emerging category of enterprise software seeking to meet the needs of
organisations undergoing digital transformation, with the ultimate goal of
providing better customer experiences.
- DXPs can be a single product, but are often a suite of products that work
together.
- DXPs provide an architecture for companies to digitise business operations,
deliver connected customer experiences, and gather actionable
customer insight.
20. Prepare Your
Business
Lay the foundation for your
organization’s ongoing digital
transformation.
SYSTEMS &
DATA
INTEGRATION
DYNAMIC
BUSINESS
PROCESSES
MODULAR
SERVICES
RESILIENT
PLATFORM
REUSABLE,
FLEXIBLE
SOLUTIONS
30. 2013 - “ Liferay Portal is a lightweight yet robust portal framework that has proven it can
meet the modern requirements of external-facing and internal-facing scenarios.
Customers report that ease of deployment, integration, flexibility and scalability
are among its strongest attributes.”
2014 - “ Liferay is focused, agile and able to maintain a faster pace
of development than most in terms of adding features such as
support for mobile and social computing “
2015 – “Liferay continues to expand its enterprise customer
base considerably more rapidly than the rest of the
market.”
2016 - “Liferay is the leader you can rely upon. A
persistent strong contender in the portal market,
with solid performance in almost all expects, making
it a sturdy choice for enterprises that require a
strategic vendor.”
Gartner - MQ Horizontal Portals
31. Forrester
DXP Vendor Landscape
Platform capabilities Partner
Best-of-breed offering with
demonstrated joint development
Standalone component available for
purchase and operation Independent
of other technology adoption
Roadmap Liferay DXP 2017
32. Platform capabilities Partner
Best-of-breed offering with
demonstrated joint development
Standalone component available
for purchase and operation
independent of other
technology adoption
Roadmap Liferay DXP 2017
Forrester
DXP Vendor Landscape
34. Founded in 2004 / HQ in Los Angeles
19 offices in 16 countries
1800+ Enterprise Subscription Customers
5 million downloads worldwide
150+ partners in 40 countries
Liferay is a global company
35. Liferay Benelux BV
Ruud Kluivers
General Manager
ruud.kluivers@liferay.com
Phone: 31 - 85 - 303 34 99
Come visit us
Digital First Booth 16!
What to look for in a
Digital Experience Platform?
Create
Experiences
Understand
Customers
Prepare Your
Business