10. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
11. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL
12. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
13. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm
36. Online Matching Meetingrooms Free Free? HUMAN TRANSFORMATION AS ECONOMIC VALUE No terms & conditions Matching Mobile layar Free? Reviews Free
37. Social Economische Entiteit Virtual DNA HUMAN TRANSFORMATION AS ECONOMIC VALUE Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum EXTENDED OFFERING: COLLABORATION ECOSYSTEM
45. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.
47. V V V V V V V V V V V V V V SOCIAL MEDIA STRATEGY V CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS DECENTRALIZE COMMUNICATION MONITOR CONTENT CURATION
48. REAL TIME ON DEMAND RELEVANCE CONTENT CURATION SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE