Masterclass National Strategy day on Traffic Safety. Utrecht, The Netherlands. September 2011

1. RONALD VAN DEN HOFF #SOCIETY30

2. Before 1850 ERA OF INDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020

3. € GOVERNMENT & POLITICIANS PRODUCERS CONSUMER REGENTS – QUANGO’S FINANCIALS

4. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

5. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

6. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

7. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

8. COMMUNITY OF INTEREST: PERSONAL BRANDING PEERS NETWORKING

9. COMMUNITIES OF PRACTISE: NETWORKING SHARING COLLABORATION

10. COMMUNITY OF PURPOSE: -VALUE NETWORK -MESHWORK COLLABORATION NEW VALUE CREATION SOCIAL ECONOMIC ENTITY

11. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONE RECIPROCITY GIVE AWAY: AWAY=GONE SUSTAINABLE NETWORKS

12. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

13. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

14. VALUE NETWORK & CO CREATION 22 RETWEETS 19.000 CONTACTS

15. VALUE NETWORK & CO-CREATION 22 RETWEETS 19.000 CONTACTS

16. 15.000 + downloads 5000+ traditionally sold VALUE NETWORK & CO-CREATION 22 RETWEETS 19.000 CONTACTS

17. SELF ORGANIZING BY SHARING CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION

18. SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

19. ! SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

20. SHARING SELF ORGANIZING SOCIETY http://www.logica.com/we-are-logica/media-centre/articles/2011/logica%20i%20can%20help/ CROWD COLLABORATION

21. sharing

22. SIMPLE BUT EFFECTIVE: SHARING

23. LET’S HAVE DINNER! OK, BUT WHERE? WATCH OUT! SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

24. sharing

25. COLLABORATIVE CONSUMPTION PRODUCT SERVICE SYSTEMS

26. COLLABORATIVE CONSUMPTION & VALUE NETWORKS COLLABORATIVE LIFESTYLE

27. 4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL

28. 5 THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT

30. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

31. THE S2M MESH M V V V V V V V V V V SOCIAL MEDIA STRATEGY V V V V V

32. SIMPLE, SMART, SHARING & SUSTAINABLE