Masterclass Serendipity for the Seats2meet.com network. Amersfoort, The Netherlands. December 2014.

1. ROADMAP TO SOCIETY30: SERENDIPITY RULES

2. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

3. Marco Derksen, Sander Duivenstein & Ronald van den Hoff
3D printing

4. 3D PRINTING

5. TRENDS
“KNOWMADS”
40% of labor population
CITIES
more important than countries
CONNECTED PEOPLE
more powerful than organizations:
disruptions!
ACCES
more important than ownership:
CROWD COMPANY

6. LONG TAIL : RESULT OF CHANGING ECONOMIC LAWS
PARETO’s LAW
‘80-20 rule’
ANDERSON’s
‘Long Tail’
NUMBER OF CLIENTS
REVENUE
PRAHALAD’s
‘New house of
innovation’
r=g n=1
technical-, social
architecture
low high
high

7. REVERSED LONG TAIL  LONG SNOUT
GRANOVETTE
R
‘strength of weak
ties’
METCALVE’S
LAW
network growth
NUMBER OF STAKEHOLDERS
VALUE:
monetary
&
social
capital
MESH
STEPHENSON
Quantum Theory
of Trust

8. METCALVE, GRANOVETTER, STEPHENSON

9. http://tomloverro.com/post/102797126721/
banking-is-under-attack-heres-a-screenshot-of
DISRUPTION

10. COLLABORATIVE ECONOMY HONEYCOMB version2.0
Learning
Health& Wellness
Goods
Food
Logistics
Services
Corporate
Transportation
Utilities
Space
Municipal
Money

11. DISRUPTIONS: DENIAL- ANGER- RESISTANCE- ACCEPTANCE
“Wij moeten ons bedrijf in korte tijd
echt veranderen.
Als we daar niet in slagen,
lopen we het risico over vijf jaar
irrelevant te zijn.”
Alex Wynaendts, CEO Aegon (25.000 werknemers),
FD, mei 2014

12. RESISTANCE

13. WHO IS IN CONTROL?
“WHO IS THE BOSS?”“WHO IS WATCHING?”
“WHO IS WATCHING?”

14. ACCEPTANCE

15. EMBRACE

16. EMBRACE
MATE Hotels creates Hub & Spoke
accommodation platform

17. DECENTRALIZED AUTONOMOUS ORGANIZATIONS

18. EMBRACE: VIRTUAL COUNTRY
Estonia's government introduces
E-resident-ID-cards for Estonian online services,
bank accounts, thus establishing companies
without ever having to physically visit Estonia.

19. Communication platforms
Facebook, Twitter, LinkedIn, Enterprise Social Networks etc.
Trading platforms
Amazon, Etsy, eBay etc.
Technology platforms
Apple and Android ecosystems, Linux, Ubuntu
Competence platforms
Emerging, single elements already in the market
PLATFORMS- EXPONENTIAL ORGANIZATIONS

20. SOCIETY30 CITY: NETWORK-SWARM* ECONOMICS
*OLAF GROTH etc. in The European Business Review, Sept/Oct 2014

21. CROWD COMPANIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE HOTELS
MAKERS
KNOWMADS HOSPITALITY

22. Elance
NETWORKS & EXPONENTIAL ORGANIZATIONS: CHAORDIC
Google
Seats2meet
.com
Amazon
Linkedin
Facebook
Twitter
Baidu
etc.
Airbnb
Uber
Microsoft
E-Bay

23. “Looking at the evolution of business models
in Society30 we will see single companies disappear
or become part of ecosystems.
And those ecosystems
specifically designed and
nurtured to respect serendipity
will be the winners”.
Ilkka Kakko,
Serendipitor at Karostech's Global Operations,
in his book Oasis way etc. 2014

24. NEW MESH CONNECTIONS
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you
DON’T
know.HOTELS
MAKERS
KNOWMADS HOSPITALITY

25. VALUE CREATION: THE NEXT STEP
TRANSFORMATIONS
tailor made
+
educational
element
unexpected
relevant
experience
SERENDIPITY

26. SERENDIPITOUS OPPORTUNITIES

27. SERENDIPITOUS OPPORTUNITIES

28. “ So not the distance
towards the venue or the
hardware, but the number
of serendipitous
opportunities is the
competitive advantage
of a space”

30. WWW.SOCIETY30.COM
Free download code:
BXTCHPHIGZ

31. WHO IS IN CONTROL?
“WHO IS THE BOSS?”“WHO IS WATCHING?”
SELF-GUIDING BULLET