The document discusses how businesses are pivoting their models to focus on platforms and collaboration. It provides examples of how companies like Uber, Facebook, and Airbnb have become platforms that own few or no assets but connect people. New types of platforms are also discussed like co-working spaces that facilitate collaboration and sharing of spaces, services and products. The future is discussed as one where decentralized autonomous platforms and tools become more common and influence is gained through contributions rather than capital ownership. Neighborhoods may become gig economies enabled by platforms.
1. CO-WORKING,
CORPORATES
&
THE PIVOT
An organization takes what it learns from
one business model in one market
and apply it in a new market
with a different business model.
Una organización toma lo que aprende de
un modelo de negocio en un mercado
y aplicarlo en un nuevo mercado
con un modelo de negocio diferente.
2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
4. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
5. Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb
TODAY
6. ‘Corporations will
have to learn how to
influence culture
and sub cultures by
collaborating with
those who create
these cultures
externally.’
David Armano, Global Strategy Director at Edelman.
Las corporaciones tendrán que aprender
cómo influir cultura culturas y sub
colaborando con aquellos que crean
estas culturas externamente '.
7. Interdependent Economy:
networked value creation, based on solidarity, sustainability and reciprocity,
la creación de valor en red, basado en la solidaridad, la sostenibilidad y la reciprocidad,
&
a new balance between monetary and social capital.
un nuevo equilibrio entre el capital monetario y social.
11. DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLS
The next step in the DAO’s evolution:
-weaker link between invested capital and decision-making power,
-influence based on the value the DAO’s contributors added to the organization
DECENTRALIZATION
21. …got a new job,
invited for a new project,
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:
23. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…