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1 de 26
CO-WORKING,
CORPORATES
&
THE PIVOT
An organization takes what it learns from
one business model in one market
and apply it in a new market
with a different business model.
Una organización toma lo que aprende de
un modelo de negocio en un mercado
y aplicarlo en un nuevo mercado
con un modelo de negocio diferente.
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
GAMING PLATFORMS
Apple invests $ 1 billion in Chinese
ride-hailing service Didi Chuxing
APPLE’S PIVOT, UBERS PIVOT
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb
TODAY
‘Corporations will
have to learn how to
influence culture
and sub cultures by
collaborating with
those who create
these cultures
externally.’
David Armano, Global Strategy Director at Edelman.
Las corporaciones tendrán que aprender
cómo influir cultura culturas y sub
colaborando con aquellos que crean
estas culturas externamente '.
Interdependent Economy:
networked value creation, based on solidarity, sustainability and reciprocity,
la creación de valor en red, basado en la solidaridad, la sostenibilidad y la reciprocidad,
&
a new balance between monetary and social capital.
un nuevo equilibrio entre el capital monetario y social.
2016 INTERNET MINUTE?
WHAT HAPPENS IN AN
3D PRINTING : MAKERS PLATFORM
DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION SOFTWARE.
DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLS
The next step in the DAO’s evolution:
-weaker link between invested capital and decision-making power,
-influence based on the value the DAO’s contributors added to the organization
DECENTRALIZATION
takeaway home cooked meals
COLLABORATIVE ECONOMY OF STUFF, FOOD & MORE
“We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub &
Spoke platform
AIRBNB ‘PIVOT’ FOR A PART OF THE PIE…
COLLABORATION OR STAND-ALONE?
spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
BUSINESS MODEL SEATS2MEET.COM
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
Seat Reservation
System
WHOIS INDA HOUSE?
EVENT MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
…got a new job,
invited for a new project,
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:
HUB & SPOKE MODEL
HUB
LOCATION
CITY OR REGION
“By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
Ricoh Open 2016:
a Seats2meet Pop-Up location
POP-UP LOCATIONS
SEATS4LOCALS…..
FOR THE INTEGRATION OF NEW EUROPEANS
SEATS4SILENCE….RURAL AREAS
ROADMAP.
MAKE SURE YOUR SPACE KEEPS ITS

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Spain Co-working Conference 2016

  • 1. CO-WORKING, CORPORATES & THE PIVOT An organization takes what it learns from one business model in one market and apply it in a new market with a different business model. Una organización toma lo que aprende de un modelo de negocio en un mercado y aplicarlo en un nuevo mercado con un modelo de negocio diferente.
  • 2. FOTO CREDIT: HENK JAN WINKELDERMAAT RONALD VAN DEN HOFF AUTHOR PUBLISHER TRENDWATCHER ENTREPRENEUR COACH INVESTOR CHAIRMAN OF SOCIETY30 FOUNDATION
  • 3. GAMING PLATFORMS Apple invests $ 1 billion in Chinese ride-hailing service Didi Chuxing APPLE’S PIVOT, UBERS PIVOT
  • 4. COUNTRY AS A PLATFORM ESTONIA: E-resident-ID-cards. E-residents have validated identities and can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.
  • 5. Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media owner creates no content. Alibaba, the world’s most valuable retailer has no inventory. Airbnb, the world’s largest accommodation provider owns no real estate or beds. Skype, WeChat, WhatsApp & Facebook Messenger the world largest phone companies own no telco infra Netflix world’s largest movie house owns no cinemas TEN YEARS AGO YouTube, the first video was uploaded Facebook, just a year old Bitcoin, didn't exist Android, a small startup that Google just acquired 6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb TODAY
  • 6. ‘Corporations will have to learn how to influence culture and sub cultures by collaborating with those who create these cultures externally.’ David Armano, Global Strategy Director at Edelman. Las corporaciones tendrán que aprender cómo influir cultura culturas y sub colaborando con aquellos que crean estas culturas externamente '.
  • 7. Interdependent Economy: networked value creation, based on solidarity, sustainability and reciprocity, la creación de valor en red, basado en la solidaridad, la sostenibilidad y la reciprocidad, & a new balance between monetary and social capital. un nuevo equilibrio entre el capital monetario y social.
  • 9. 3D PRINTING : MAKERS PLATFORM
  • 10. DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION SOFTWARE.
  • 11. DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLS The next step in the DAO’s evolution: -weaker link between invested capital and decision-making power, -influence based on the value the DAO’s contributors added to the organization DECENTRALIZATION
  • 12. takeaway home cooked meals COLLABORATIVE ECONOMY OF STUFF, FOOD & MORE
  • 13. “We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
  • 14. COLLABORATIVE SERVICE ECONOMY NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY, PLATFORMS AS ENABLERS. MATE Hotels creates their own Hub & Spoke platform
  • 15. AIRBNB ‘PIVOT’ FOR A PART OF THE PIE…
  • 17. spaces, services and products monetary capital shared co-working & open collaboration social capital BUSINESS MODEL SEATS2MEET.COM
  • 18. MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE. Seat Reservation System
  • 20. EVENT MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
  • 21. …got a new job, invited for a new project, or started a new company: 2013 1 out of 8 2015 1 out of 6 ** 2013-2015 Survey by the Erasmus University of Rotterdam. RESULTS: BEING PART OF THE ECOSYSTEM MEANS -sales -marketing -pr. -research -innovation …the network assist us in activities like:
  • 22. HUB & SPOKE MODEL HUB LOCATION CITY OR REGION
  • 23. “By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM “We want to create a platform where employees and coworkers come together and reinforce each other. ” Silvia Onos, Program-manager, Centraal Beheer. SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
  • 24. Ricoh Open 2016: a Seats2meet Pop-Up location POP-UP LOCATIONS
  • 25. SEATS4LOCALS….. FOR THE INTEGRATION OF NEW EUROPEANS SEATS4SILENCE….RURAL AREAS
  • 26. ROADMAP. MAKE SURE YOUR SPACE KEEPS ITS