Masterclass for Rotterdam School of Business april 2009

4. * Ronald Coase, 1937 “The nature of the firm”.

5. HIGH
*
LOW
2000 2009
* Edelman Trust Barometer

7. * Data from Forrester Research Technographics® surveys, 2007

9. * “Here comes everybody”, Clay Shirky, 2008

16. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

19. INTERNET HISTORY…
1. STATIC.
WEB
1.0
2. VOLUME GROWTH.
3. VOLUME EXPLOTION
550.000.000.000 PEOPLE ON LINE

4. PEOPLE / CONNECTING
SOCIAL NETWORKS/MEDIA

32. BOUNDARYLESS
ORGANIZATION

43. Netherlands 13354

45. - NO MEETING ROOMS BUT MEETING
SEATS…
- NO TERMS & CONDITIONS…
- 24/7 ACCES…
- MEETING ROOMS TAILORMADE…
- SUPPLIERS VALUE CHAIN…
- COMMUNICATION TRU SOCIAL MEDIA…

47. Seats2meet Plaza:
www.mindz.com
Social network:
www.frisinjehoofd.nl
Personal blog(s)
www.ronaldvandenhoff.nl
“ikwilmeedoen.nl”
Corporate blog(s)
Reviews:
www.meetingreviews.com
Twitter fountain
Hyves,
Linkedin
Facebook,
Youtube
Flickr
Delicious
Slideshare

48. : HOW SOCIAL CAN YOU BE ?
Share product images
Share with friends
Customers who bought
Average customer
this book also bought
review
External reviews Amazon.com sales rank
Books on related topics
Customers were also
Customer tags
interested in
What do customers buy Rate this item
after viewing this item
Customer reviews
Customers discussions
Most helpful reviews
List-mania
Guide-mania
Customers who bought
items in your history
also bought…

54. “TO BE OR NOT TO BE”
IS NO LONGER THE
QUESTION
WHO DO YOU WANT TO BE?
WHO ARE YOU?

76. EXCEED EXPECTATIONS
TRANSPARANT
GLOBAL ORIENTATION
WILLING TO CHANGE
DISRUPTIVE BY NATURE
ENTERPRISE2.0