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Mobile Monday Chicago
         June 29, 2009

      Conrad Sheehan
  Founder, CEO mPayy, Inc.



  Proprietary & Confidential - © mPayy, Inc. 2009
mPayy is an online and mobile payment service that enables secure payments
 for the smallest seller or app developer to the largest retailer as well as free
 person-to-person. mPayy’s solution is built around the mobile number and
 allows customers to pay conveniently and easily from a checking or stored
                                 value account.




                          Proprietary & Confidential - © mPayy, Inc. 2009
mPayy Mobile Invoice Solution is simple and secure and works on
any Web-enabled mobile device.


                       1.  Provider sends SMS Invoice
                           Message to Customer with an
                           embedded link to an mPayy
                           Tiny.Url service




                       2.  User launches link and
                           confirms payment on secure
                           mobile website with just mPayy
                           password




                       Proprietary & Confidential - © mPayy, Inc. 2009
mPayy’s Broker Model provides a low-cost, simple way for application
stores to accept payment for apps; and a simple mobile API makes it easy
                 for developers to build into applications




                                               Revenue
                                                Stream



                                       $Buy/Sell$

                                               Payment
                                              Processing



                                   •  Settlement
                                   •  Risk Management
                                   •  Dispute Management
                                   •  Compliance
                                   •  Security
                                   •  Information Reporting



                         Proprietary & Confidential - © mPayy, Inc. 2009
Scenario #1 – Digital Arcade is an example of payment from within an
                             application


                                 •  Pay-per-Play model enabled - mPayy takes the classic
                                    arcade model to the handset. Digital content providers
                                    can choose to ‘drop a quarter in the slot’ with a one-step
                                    payment

                                 •  More Granular than “Buying the App” - The phone
                                    ‘deck’ will become crowded, and buying the app is not
                                    always appropriate. The user can, on-demand, consume
                                    a piece of content

                                 •  Split the Quarter - mPayy can move the money for
                                    pennies, take a small amount, and leave a significant
                                    piece of the Quarter for the App provider and App Store
                                    operator



                                 Doctor Awesome is a property of:




                     Proprietary & Confidential - © mPayy, Inc. 2009
Scenario #2 – Location-based Commerce with mobile checkout and
             real benefits for the merchant and customer




GPS Search for local     Mobile purchase for your                        Pick up your drink by cell
    Starbucks                local Starbucks                                  phone number




                       Proprietary & Confidential - © mPayy, Inc. 2009
Q&A
http://emulator.mtld.mobi/emulator.php



       https://www.mpayy.com/



         Proprietary & Confidential - © mPayy, Inc. 2009

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"mPay," Conrad Sheehan

  • 1. Mobile Monday Chicago June 29, 2009 Conrad Sheehan Founder, CEO mPayy, Inc. Proprietary & Confidential - © mPayy, Inc. 2009
  • 2. mPayy is an online and mobile payment service that enables secure payments for the smallest seller or app developer to the largest retailer as well as free person-to-person. mPayy’s solution is built around the mobile number and allows customers to pay conveniently and easily from a checking or stored value account. Proprietary & Confidential - © mPayy, Inc. 2009
  • 3. mPayy Mobile Invoice Solution is simple and secure and works on any Web-enabled mobile device. 1.  Provider sends SMS Invoice Message to Customer with an embedded link to an mPayy Tiny.Url service 2.  User launches link and confirms payment on secure mobile website with just mPayy password Proprietary & Confidential - © mPayy, Inc. 2009
  • 4. mPayy’s Broker Model provides a low-cost, simple way for application stores to accept payment for apps; and a simple mobile API makes it easy for developers to build into applications Revenue Stream $Buy/Sell$ Payment Processing •  Settlement •  Risk Management •  Dispute Management •  Compliance •  Security •  Information Reporting Proprietary & Confidential - © mPayy, Inc. 2009
  • 5. Scenario #1 – Digital Arcade is an example of payment from within an application •  Pay-per-Play model enabled - mPayy takes the classic arcade model to the handset. Digital content providers can choose to ‘drop a quarter in the slot’ with a one-step payment •  More Granular than “Buying the App” - The phone ‘deck’ will become crowded, and buying the app is not always appropriate. The user can, on-demand, consume a piece of content •  Split the Quarter - mPayy can move the money for pennies, take a small amount, and leave a significant piece of the Quarter for the App provider and App Store operator Doctor Awesome is a property of: Proprietary & Confidential - © mPayy, Inc. 2009
  • 6. Scenario #2 – Location-based Commerce with mobile checkout and real benefits for the merchant and customer GPS Search for local Mobile purchase for your Pick up your drink by cell Starbucks local Starbucks phone number Proprietary & Confidential - © mPayy, Inc. 2009
  • 7. Q&A http://emulator.mtld.mobi/emulator.php https://www.mpayy.com/ Proprietary & Confidential - © mPayy, Inc. 2009