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Ralf VonSosen
LinkedIn Sales Solutions
Path to Social Selling Excellence




                                    Active
                          Passive   Selling
                          Selling
            Brand
4 Actions to Becoming a Social Selling Pro


                          Developing a Reputation: Building a strong online reputation
1. Build Your PROFILE     that showcases your experience and increases your credibility



                          Building your Network: Developing relationships with people
2. Develop Your NETWORK   who can share information and provide referrals



                          Gathering Intelligence: Researching social information to
3. Gather INSIGHTS        prepare for sales conversations



                          Offering Insights: Providing meaningful insights that earn
4. Contribute INSIGHTS    opportunities to engage with and influence contacts




                                                                                          3
1. Build a Strong Professional Profile
Add a photo, experience and skills that showcase the brand of YOU




                                                                    4
2. Proactively Develop Your Network
Build trusted relationships who can support your professional objectives
3. Gather Intelligence
Be prepared for every interaction by researching contacts and companies




                                                                      6
4. Contribute Insights
Share ideas through status updates, and participate in groups




                                                                7

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4 Quick Steps to Social Selling

  • 2. Path to Social Selling Excellence Active Passive Selling Selling Brand
  • 3. 4 Actions to Becoming a Social Selling Pro Developing a Reputation: Building a strong online reputation 1. Build Your PROFILE that showcases your experience and increases your credibility Building your Network: Developing relationships with people 2. Develop Your NETWORK who can share information and provide referrals Gathering Intelligence: Researching social information to 3. Gather INSIGHTS prepare for sales conversations Offering Insights: Providing meaningful insights that earn 4. Contribute INSIGHTS opportunities to engage with and influence contacts 3
  • 4. 1. Build a Strong Professional Profile Add a photo, experience and skills that showcase the brand of YOU 4
  • 5. 2. Proactively Develop Your Network Build trusted relationships who can support your professional objectives
  • 6. 3. Gather Intelligence Be prepared for every interaction by researching contacts and companies 6
  • 7. 4. Contribute Insights Share ideas through status updates, and participate in groups 7