The document summarizes the results of a survey given to 20 teenagers between 17-18 years old about their music video watching habits. The survey found that 75% watch music videos everyday, most viewing them on YouTube rather than TV. Respondents indicated liking music videos with backstories sometimes and finding electro/alternative genres and indie/rock most interesting. The results also showed teenagers are generally not interested in animated music videos, with more female respondents open to animation than male.

2. The process
 I sent my questionnaire out to 20 people
between the ages of 17-18 via the social
networking site of Face Book. I gave out
half to males and the other half to
females. This was done so I could see if
their was a variation in results
depending on gender.

3. Question 3: How often do you watch
music videos?
16
14
12
10
8
6
4
2
0
Everyday Every Week Every Month Never
Evaluation: As you can see 75% of the candidates watch music video’s
everyday. This shows that a video can be a big part of the music
experience. Personally speaking I know that if a song has a good music
video to it, this can make me like the song more as a whole.

4. Question 4: How do you watch music
videos?
TV
Other internet site
YouTube
0 5 10 15
Evaluation: The online video streaming site YouTube
is a popular place to watch music video’s, even more
than the television. The reason for this I would
imagine is because you can watch what you
want, whenever you want. Whereas people would
watch TV music channels more so to see what is
new.

5. Question 5: In general do you find music videos
with a linear back-story more interesting to
watch?
5%
Always
20% Sometimes
30%
Occasionally
never
45%
Evaluation: From these results we can see the main percentage of
people like a back-story sometimes. So overall we can see that back
stories are a positive and I think this is the way forward for my music
video production. And only one person said never, therefore I would
imagine the rest like back-stories when they are well thought about and
tell a good story.

6. Question 6: Which music genre do you feel
usually has the most interesting music
video’s?
10%
Metal
35% Indie/Rock
30% Pop
R&B/Rap
20% Electro/Alternative
5%
Evaluation: The most people voted for electro/alternative, this genre
is one of the most interesting to watch. The reason being it is usually
futuristic set, with lots of visually pleasing effects etc. Closely
followed by indie/rock which isn't surprising as it is very popular with
the age group I gave the survey to. Only 5% for pop which was
surprising I thought because it is one of the most popular genre’s
around.

7. Question 7:If a music video has animation in
it, do you find it more interesting to watch?
3
6
yes
No
Maybe
11
Evaluation: From these results you can see that teenagers don't seem to
keen on animation. The specific results as well were 8 boys all said no, only 3
girls said no. This shows a difference in gender, I suppose most males at this
age enjoy watching rap video’s because of the women and sex appeal in
them and also the indie/rock radical video’s. Whereas girls might appreciate
the artistic and clever side of animation more.