SingleFeed is branching out and now supports several new feed partners, including SearchSpring. In this informational webinar you will learn about the features of SearchSpring and how SingleFeed can deliver a data feed to power on site search functionality. - How to setup SingleFeed to work with SearchSpring - Benefits of using a data feed provider to send feeds - Features of SingleFeed & SearchSpring's technology - Increase site performance by using an on site search solution

1. SingleFeed Supports SearchSpringfor Site Search SingleFeed: Brian Smith & Ryan Douglas SearchSpring: Scott Zielinski & Dewey Halden

3. Delivering your datafeed

4. Brief introduction to SearchSpring

5. Q&A with SingleFeed & SearchSpringWWW.SINGLEFEED.COM

6. Who is SingleFeed? We’re Shopping Engine Experts

8. LoveYourFeed.com Blog October 2006

9. SingleFeed launched February 2007

10. VC backed – True Ventures, KPG Ventures

11. Hundreds of merchants

12. Focus on SMBs ($250K+ in yearly online revenue)

13. www.GoogleCommerceGuide.com launched June 2010

14. Facebook App – see FacebookMerchant.com

15. Lots of experience

16. First account manager @ Become

17. Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.

18. Analyst for the industry, frequent speaker at industry events

19. Google Merchant Center PartnerWWW.SINGLEFEED.COM

20. Hooking up SearchSpring with SingleFeed Getting your data to SearchSpring

21. SingleFeed Account Center WWW.SINGLEFEED.COM Activate SearchSpring Just provide your file name and grab the url

22. SingleFeed Account Center WWW.SINGLEFEED.COM Complete Instructions http://support.singlefeed.com/entries/233521-searchspring-signup-instructions

23. SearchSpring + Singlefeed

24. Introductions SearchSpring is developed by B7 Interactive: - E-Commerce Experts (10+ Years) - US Based – Colorado Springs, CO - Agile and Innovative For B7 Interactive: Scott Zielinski Co-Founder VP, Business Development Dewey Halden Director of Sales Gareth in usual form – well caffeinated and cranking out code on his MacBook!

25. What is “findability”? Findability measures how easy it is for shoppers to find the right items... Good findability gets shoppers to a specific item when they've made a decision to purchase... It also helps guide them to the best product when there are many options...

26. What is findability? Okay, so what does good findability look like? Here are the two pillars of good findability: Relevant Search Results and Relevant Refinement Options

27. What is findability? Relevant refinement options shouldn't be limited to search... It should be available across the entire store – including category pages.

28. Benefits of Good Findability Why optimizing findability is so important for e-tailers...

30. 60% of merchants find site search optimization to be the second most effective way to boost sales*

31. 43% of shoppers say the very first thing they do is search for the name of the product or category

34. Gauge demand and identify opportunities

37. How does findability improve the bottom line? Here's one way: by increasing average order size (qty sold per order) Here's another: Purchase rate of new visitors (Remember the 8 second window?)

38. How does findability improve the bottom line? Shoppers who search exhibit a higher propensity to buy... … typically well qualified and very ready to purchase (think “low hanging fruit!”) In order to capitalize on this segment, your search has to work... well! (The graph is straight out of Google Analytics for a e-tailer that routines sees double digit conversion among shoppers that search using SearchSpring – contributing about a 20% lift in overall conversion!)

40. Improve the purchase rate of first-time visitors

41. Increase total quantity of items sold

42. Increase number of unique items sold

43. Cultivate customer loyalty and repeat business

44. Increase productivity for in-house sales and marketing staff

46. Analytics

47. How are my popular keywords trending?

48. What are my customers not finding?

49. Findability Tools “Optimizing the navigation experience”

50. What do shoppers see?

51. Autocomplete & “Did you mean?” “Did you mean?” Autocomplete

52. Side-by-Side Product Comparison

53. Side-by-Side Product Comparison

54. Faceted Navigation on Search Results

55. Faceted Navigation on Category Pages

56. NEW! AJAX Search & Category Navigation “Now that is slick”

57. AJAX Search UI

58. AJAX Search Implementation Incredibly easy integration... Wizard and template based! Just a couple css files and a couple JavaScript files

59. Automated Signup & Setup Wizard “So easy to get started!”

60. 1-2-3 Account Wizard Step by step wizard based setup....

61. SingleFeed Integration Integrated feed support for SingleFeed users...

62. The End. Call us anytime! (888) 643-9043 info@searchspring.net

63. Question & Answer WWW.SINGLEFEED.COM

64. Contact Us SingleFeed Ryan Douglas - ryan@singlefeed.com Call us directly: 800-705-8852 x2 SearchSpring Scott Zielinski - scott@b7i.com Dewey Halden - dewey@b7interactive.com Call us directly: 888-643-9043 WWW.SINGLEFEED.COM

65. Conclusion Visit our blogs to view the webinar recording www.singlefeed.com/blog www.loveyourfeed.com www.comparisonengines.com www.searchspring.net/blog @singlefeed @SearchSpring WWW.SINGLEFEED.COM