This is a presentation I gave at a tradeshow for the Association for Manitoba Municipalities on the topic of social media engagement.

2. Ryan Graves
Rural Training Coordinator
Volunteer Manitoba

3. Outline
 We will cover:
 Your digital footprint?
 Your digital footprint impact on your role
as an elected official?
 How do I manage my footprint? What
does this mean for engagement?

4. What is my digital footprint?

5. What does this mean for me?
 Benefits
 Way to communicate directly with constituents
 Promote your activities
 Promote your communities
 Risks
 Liabilities
 Used ineffectively
 Saying something stupid

6. Planning
 Establish social media policy
 Be proactive!
 Identify objective- who are you trying to reach?
 What message are you trying to impart?
 What platforms will best reach your target group?
 How often should you be posting?
 Who is responsible?

8. Managing your Footprint
 Choose your platforms
 Set up Google Alerts

9. Top 4 Platforms
 Facebook
 Twitter
 Linkedin
 Pinterest
 Search engines:
 Google
 Youtube

12. Hashtags
 Used with twitter based platforms
 Start with # symbol
 Reference a specific conversation topic online
 Can follow the conversation as well as the people
 Manitoba examples:
 #winnipeg #bdnmb #brandonmanitoba #westman #mbpoli
#mbfood

13. Engagement Strategies
 Think about strategies you use when networking in a
large room
 Virtual networking example
 Facebook
 Twitter
*Remember 80/20 rule*

14. What to Post?
 Find content by listening to what others are saying
 Use apps to find complementary information
 Google trends, IFTTT, Trendsmapp
 Don’t forget to talk about what you are doing too!
*Remember: If you wouldn’t post it on a billboard in an
international airport... Don’t post it online!

15. General Guidelines
 Be honest
 Be factual/accurate
 Be responsive
 Be consistent
 Be genuine
 Be natural
 There is no privacy online

16. Maximizing time and resources
 Strategically plan your online presence.
 Use dashboard applications- hootsuite, tweetdeck
 Analytics like Google trends, trendsmapp (Winnipeg
and Brandon), and tags on your website
 Google Alerts

21. Summary

22. Questions?
Ryan Graves
Rural Training Coordinator
Volunteer Manitoba
Phone: 204-477-5180 ext 225
ryan.graves@volunteermanitoba.ca

23. Thank you!