Attracting the modern insurance consumer has everything to do about message and almost nothing to do with tactics or strategy. In this new presentation, we discuss the concept of "Visibility" and message. Attendees learn how to harness the power of storytelling, content marketing and audience building to generate new business revenue for their agency.

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Visibility:How to stand out and Attract
the Modern Insurance consumer

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12. 12zero moment of truth

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The Human Side of Your Story

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39. Content Marketing

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42. Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all

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An Expert on Experts

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46. Social media

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are
many
different
forms
of content
marketing

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51. client reviews

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57. Citations

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59. Mobile

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35% Of banking interactions
take place on mobile device

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63. questions

65. I am Ryan Hanley
• Vice President of Marketing
– www.TrustedChoice.com
– www.AgencyNation.com
• Author
– Content Warfare: How to find your
audience, tell your story and win the
battle for attention online.
– www.contentwarfarebook.com