SlideShare una empresa de Scribd logo
1 de 21
Descargar para leer sin conexión
19
GROWTH HACKER
QUOTES
GROWTH HACKER
QUOTESTHOUGHTS ON THE FUTURE OF MARKETING
Growth hacker (noun) – one who’s passion
and focus is growth through use of a testable
and scalable methodology.
A growth hacker works within the parameters
of a scalable and repeatable method for
growth, driven by product and inspired by
data. A growth hacker lives at the intersection
of data, product, and marketing.
“#1
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
Growth hackers have a common
attitude, internal investigation
process, and mentality unique among
technologists and marketers.
This mindset of data, creativity, and
curiosity allows a growth hacker to
accomplish the feet of growing a
user base into the millions.
“#2
Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
Growth hacking has a subtle message
of ‘what have you done for me today?’.
You never stop as a growth hacker.
Facebook still has a growth team
and they have a billion users.
“#3
BlakeCommagereFOUNDER, MEDIASPIKE
Make stuff people want.
“#4
Paul GrahamFOUNDER, Y-COMBINATOR
We might not have marketing budgets,
or a massive fan base… [But] we can
build for sharing. We can sample at
scale. We can give readers a stake in
distribution. We can open up exchange
between artist and fan, beyond the
sales transaction. And we can do this in
a way that drives creative profitability.
“#5
Matt MasonDIRECTOR OF MARKETING, BITTORRENT
The creative folks intuitively design
what’s best for the user, while data
folks provide great insights.
The true unicorns are those who can
go end-to-end designing, building,
measuring, analyzing, and iterating
with a combination of user intuition
and deep analytics.
“
Matt Humphreys
#6
CO-FOUNDER, HOMERUN
Growth hacking is more of a
mind-set than a tool kit.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#7
To be successful and grow your
business and revenues, you
must match the way you market
your products with the way
your prospects learn about
and shop for your products.
“
Brian HalliganFOUNDER, HUBSPOT
#8
Virality isn’t luck. It’s not
magic. And it’s not random.
There’s a science behind why
people talk and share.
A recipe. A formula, even.
“
Jonah BergerAUTHOR OF “CONTAGIOUS”
#9
You need the kind of objectivity
that makes you forget
everything you’ve heard, clear
the table, and do a factual
study like a scientist would.
“
Steve WozniakCO-FOUNDER, APPLE
#10
Growth Hacking is the process
and mindset of searching for ways
that your product to grow. It’s kind of
like a mix between engineering and
marketing. The key is to find
untapped channels of customers that
are motivated to use your product.
“
Dan MartellFOUNDER, CLARITY
#11
Most traditional marketers spend the majority of
their time trying to buy the attention of prospects
in the marketplace to drive awareness and interest
in their product.
Growth hacking tends to be more “experience”
focused. This includes driving engagement and
sharing within a product or spreading a product
experience across networks. Effective growth
hackers are relentless about running creative
experiments and optimizing the components of the
experiment until finding something that works.
“
Sean Ellis CEO, QUALAROO
#12
The end goal of every
growth hacker is to build a
self-perpetuating marketing
machine that reaches millions
by itself.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#13
In the absence of big budgets,
start-ups learned how to hack
the system to build their
companies.
“
Micah BaldwinFOUNDER, GRAPHIC.LY
#14
Marketing has always been
about the same thing —
who your customers are
and where they are.
“
Noah KaganFOUNDER, APPSUMO
#15
Our first idea is a grand opening,
a big launch, a press release, or
major media coverage. We default
to thinking we need an advertising
budget. Our delusion is that we
should be Transformers and not
The Blair Witch Project.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#16
I prefer the discipline of
knowledge to the anarchy of
ignorance. We pursue
knowledge the way a pig
pursues truffles.
“
David Ogilvy“THE FATHER OF ADVERTISING”
#17
The short answer is you can't really “hack” growth.
Any attempts at artificially creating growth patterns
such as spamming friends on Facebook or Twitter, or
hacking App Store download charts may result in spiky
numbers, but rarely adds retained users. It's kind of like
eating empty calories.
“Growth hacking” is a recognition that when you focus
on understanding your users and how they discover and
adopt your products, you can build features that help
you acquire and retain more users, rather than just
spending marketing dollars.
“
Josh ElmanPARTNER AT GREYLOCK PARTNERS
#18
A growth hacker is someone who has thrown out the
playbook of traditional marketing and replaced it with only
what is testable, trackable, and scalable. Their tools are
e-mails, pay-per-click ads, blogs, and platform APIs instead
of commercials, publicity, and money.
While their marketing brethren chase vague notions like
“branding” and “mind share,” growth hackers relentlessly
pursue users and growth—and when they do it right, those
users beget more users, which beget more users. They are
the inventors, operators, and mechanics of their own self-
sustaining and self-propagating growth machine that can
take a start-up from nothing to something.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#19
PURCHASE THE
BOOK
THE FUTURE
OF MARKETING
IS CALLED
GROWTH HACKING.
AND IT WORKS!

Más contenido relacionado

La actualidad más candente

Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social ContentSemrush
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsKissmetrics on SlideShare
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
Facebook marketing digital-marketing-paathshala
Facebook marketing digital-marketing-paathshalaFacebook marketing digital-marketing-paathshala
Facebook marketing digital-marketing-paathshalaSimplilearn
 
7 network marketing secrets to boost your self confidence
7 network marketing secrets to boost your self confidence7 network marketing secrets to boost your self confidence
7 network marketing secrets to boost your self confidenceElaine Ross
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup NameTommaso Di Bartolo
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptxEuropean Innovation Academy
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
The Ultimate Sales Machine - Chet Holmes
The Ultimate Sales Machine - Chet HolmesThe Ultimate Sales Machine - Chet Holmes
The Ultimate Sales Machine - Chet HolmesCanny Digital
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
 

La actualidad más candente (20)

Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 Months
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
Facebook marketing digital-marketing-paathshala
Facebook marketing digital-marketing-paathshalaFacebook marketing digital-marketing-paathshala
Facebook marketing digital-marketing-paathshala
 
7 network marketing secrets to boost your self confidence
7 network marketing secrets to boost your self confidence7 network marketing secrets to boost your self confidence
7 network marketing secrets to boost your self confidence
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup Name
 
Judging Creative Advertising
Judging Creative AdvertisingJudging Creative Advertising
Judging Creative Advertising
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Neuromarketing
Neuromarketing Neuromarketing
Neuromarketing
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga
 
The Ultimate Sales Machine - Chet Holmes
The Ultimate Sales Machine - Chet HolmesThe Ultimate Sales Machine - Chet Holmes
The Ultimate Sales Machine - Chet Holmes
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
Building a story brand
Building a story brandBuilding a story brand
Building a story brand
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your Marketing
 

Similar a 19 Growth Hacker Quotes: Thoughts on the Future of Marketing

Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionHubSpot
 
Marketing definitions
Marketing definitionsMarketing definitions
Marketing definitionsBob Veera
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingMatt Duchesne
 
MCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapMCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
 
Inbound Marketing
Inbound MarketingInbound Marketing
Inbound MarketingJIN
 
Growth Hacking With Examples
Growth Hacking With ExamplesGrowth Hacking With Examples
Growth Hacking With ExamplesSharjeel Hussain
 
Content Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItContent Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
 
Huffington post crowdsourcing
Huffington post crowdsourcingHuffington post crowdsourcing
Huffington post crowdsourcingBigHeads Network
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing TipsReach China Holdings Limited
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2jonobermeyer
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brandRichard Go
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in UnionHeuvel Marketing
 
Content Marketing for Startups
Content Marketing for StartupsContent Marketing for Startups
Content Marketing for StartupsAllan V. Braverman
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEsBambi Gordon
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Aventis School of Management
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyLaurent Martiny
 

Similar a 19 Growth Hacker Quotes: Thoughts on the Future of Marketing (20)

Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert Edition
 
Marketing definitions
Marketing definitionsMarketing definitions
Marketing definitions
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of Marketing
 
MCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapMCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recap
 
Inbound Marketing
Inbound MarketingInbound Marketing
Inbound Marketing
 
Growth Hacking With Examples
Growth Hacking With ExamplesGrowth Hacking With Examples
Growth Hacking With Examples
 
Content Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItContent Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use It
 
Huffington post crowdsourcing
Huffington post crowdsourcingHuffington post crowdsourcing
Huffington post crowdsourcing
 
20 Useful Content Marketing Tips
20 Useful Content Marketing Tips20 Useful Content Marketing Tips
20 Useful Content Marketing Tips
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brand
 
The On-Demand Brand
The On-Demand BrandThe On-Demand Brand
The On-Demand Brand
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union
 
Content Marketing for Startups
Content Marketing for StartupsContent Marketing for Startups
Content Marketing for Startups
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEs
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2
 
Shopper Insights: The State of the Science
Shopper Insights: The State of the ScienceShopper Insights: The State of the Science
Shopper Insights: The State of the Science
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by Bluesophy
 
The innovation challenge
The innovation challengeThe innovation challenge
The innovation challenge
 

Más de Ryan Holiday

Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicAchieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicRyan Holiday
 
20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into OpportunitiesRyan Holiday
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your LifeRyan Holiday
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
 
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Ryan Holiday
 

Más de Ryan Holiday (6)

Ego is the Enemy
Ego is the EnemyEgo is the Enemy
Ego is the Enemy
 
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicAchieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
 
20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing
 
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
 

Último

Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialJoão Esperancinha
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...Nikki Chapple
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfROWELL MARQUINA
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsYoss Cohen
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 

Último (20)

Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorial
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...
Microsoft 365 Copilot: How to boost your productivity with AI – Part two: Dat...
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdf
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platforms
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 

19 Growth Hacker Quotes: Thoughts on the Future of Marketing

  • 2. Growth hacker (noun) – one who’s passion and focus is growth through use of a testable and scalable methodology. A growth hacker works within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. A growth hacker lives at the intersection of data, product, and marketing. “#1 Aaron GinnHEAD OF GROWTH, STUMBLEUPON
  • 3. Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions. “#2 Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
  • 4. Growth hacking has a subtle message of ‘what have you done for me today?’. You never stop as a growth hacker. Facebook still has a growth team and they have a billion users. “#3 BlakeCommagereFOUNDER, MEDIASPIKE
  • 5. Make stuff people want. “#4 Paul GrahamFOUNDER, Y-COMBINATOR
  • 6. We might not have marketing budgets, or a massive fan base… [But] we can build for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. “#5 Matt MasonDIRECTOR OF MARKETING, BITTORRENT
  • 7. The creative folks intuitively design what’s best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics. “ Matt Humphreys #6 CO-FOUNDER, HOMERUN
  • 8. Growth hacking is more of a mind-set than a tool kit. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #7
  • 9. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. “ Brian HalliganFOUNDER, HUBSPOT #8
  • 10. Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. “ Jonah BergerAUTHOR OF “CONTAGIOUS” #9
  • 11. You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. “ Steve WozniakCO-FOUNDER, APPLE #10
  • 12. Growth Hacking is the process and mindset of searching for ways that your product to grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product. “ Dan MartellFOUNDER, CLARITY #11
  • 13. Most traditional marketers spend the majority of their time trying to buy the attention of prospects in the marketplace to drive awareness and interest in their product. Growth hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or spreading a product experience across networks. Effective growth hackers are relentless about running creative experiments and optimizing the components of the experiment until finding something that works. “ Sean Ellis CEO, QUALAROO #12
  • 14. The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #13
  • 15. In the absence of big budgets, start-ups learned how to hack the system to build their companies. “ Micah BaldwinFOUNDER, GRAPHIC.LY #14
  • 16. Marketing has always been about the same thing — who your customers are and where they are. “ Noah KaganFOUNDER, APPSUMO #15
  • 17. Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #16
  • 18. I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. “ David Ogilvy“THE FATHER OF ADVERTISING” #17
  • 19. The short answer is you can't really “hack” growth. Any attempts at artificially creating growth patterns such as spamming friends on Facebook or Twitter, or hacking App Store download charts may result in spiky numbers, but rarely adds retained users. It's kind of like eating empty calories. “Growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars. “ Josh ElmanPARTNER AT GREYLOCK PARTNERS #18
  • 20. A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, which beget more users. They are the inventors, operators, and mechanics of their own self- sustaining and self-propagating growth machine that can take a start-up from nothing to something. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #19
  • 21. PURCHASE THE BOOK THE FUTURE OF MARKETING IS CALLED GROWTH HACKING. AND IT WORKS!