A digipak is a paper packaging for CD singles and albums that includes artwork related to the music. The first digipak was created by MeadWestVaco and their patented design became popular with artists and consumers. Today, digipaks are commonly used for most physical CDs and albums. Artists benefit from digipaks because the visual artwork represents the album's content and helps promote the music by appealing to a larger audience through eye-catching designs that contribute to the listening experience.