A case study of the first Live Nation 8 hour twitter take over by the Smashing Pumpkins. Rynda Laurel - Digital Manager

1. Smashing Pumpkins Twitter Takeover
Case Study
October 13, 2011

2. Promotion Overview
page on 10/3/11, from 10 AM to 5 PM
Live Q&A where the band responded to fan questions
Received over 200 questions from Smashing Pumpkin fans
Sourced questions from fans beforehand
interesting and fun questions
Over 570 engagements on Live Nation Twitter and Facebook
posts for Smashing Pumpkins promotion
Over 12.28 MM estimated impressions from Live Nation social
media posts, LiveNation.com banners, and Live Nation email
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3. Social Posts
Drove awareness for promotion with 4 preliminary Twitter posts
and 2 preliminary Facebook posts
858.7K estimated impressions
74 total posts during promotion (37 questions from fans, each with
a response from the band)
10.22 MM estimated impressions
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4. Live Nation Marketing Support
1.2 MM banner impressions on LiveNation.com
6K impressions from Live Nation email send
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5. External Marketing Support
Smashing Pumpkins Social Media Pages:
Smashing Pumpkins supported with 3 Facebook posts, 4 Twitter posts, and 4 Live Nation post retweets
Blog Posts:
Blog posts from Topspin and Smashing Pumpkins fan website, Crestfallen.com
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