The document describes a web-brochure and business plan for a local ramen shop called Byakko Ramen that wants to expand globally. The web-brochure introduces the shop's purpose of using pure local water, lists its menu and prices, and provides contact information. The business plan outlines the shop's vision, operations including marketing and competition, management expertise, and projected cash flows to obtain investor funding. Keywords like pure local water, selling points, and going global are used in the web-brochure to appeal to customers, while the business plan focuses on industry analysis, objectives, and financial details to convince investors.
2. Web-brochure
Byakko Ramen
Purpose
A local ramen shop going global. Using pure Aizu water, we started locally, but
we're going global. We use pure Aizu water and ingredients.
Menu
・Chinese soba ... 250 yen ・Miso-ramen ... 350 yen
・Sio-ramen ... 350 yen ・Fried rice ... 300yen
・Dumplings ... 150yen ・Drink(orange, coke, meronso-da) ... 150yen
Selling points
Cheap, fast, pure and delicious
Address
0240-xx-xxxx
abcdef@xxxxx.co.jp
Aizuwakamatsu city , Ikkimachi
3. Business Plan
Cover Page
Executive Summary
About Business:
・Description of the Business
・Industry Analysis
・Vision Statement
・Vision Trigger
・Mission Statement
・Business Objectives
Business Operations:
・Marketing
・Competitive Analysis
・Legal Structure
・Management Expertise
・Support Personnel
Financial Information: Cash Flow Projections
SUMMARY
Supporting Documentation
4. Importance of web-brochure
Propose:
・To have customers know a shop
・To give the popularity quickly
Cost-Effectiveness per one month:
・Such a cost: 50,000
・Customers by promoting increased: 3,000
・Profit: 150,000
5. Importance of Business Plan
Propose:
・To make the prospect of the business we will
launch newly, and it helps to put up objectives and
to achieve it.
・To explain the details of the business setup to
investors, and funds.
6. Explain the logical arrangement
of the content in Web-brochure
・ Name of the shop
→ To have customer learn the name of the shop.
・ Purpose
→ We write a purpose to give an impression on it.
・ Menu
→ We write a menu to have customers know an article.
・ Selling points
→ We write a point superior to a rival shop after having you know the
summary of the shop.
・ Address
→ Contact and location to get to know the location of the store.
7. Explain the logical arrangement
of the content in Business Plan
・ Executive Summary
→ We have investors and funds know a summary of the management
first.
・ About Business
→ We have investors and funds know a plan of the business.
・ Business Operations
→ We hava investors and funds know a contents of the business.
・ Financial Information
→ Income and expenditures of the money.
・ SUMMARY
→ To have investors and funds know a total summary.
・ Supporting Documentation
→ To have investors and funds know a career and the supporter of the
owner.
8. Importance of the keyword of
web-brochure
・ Pure Aizu water
→ To appeal to you for local coherence.
・ Selling points
→ We write a point superior to a rival shop after having you know the
summary of the shop.
・ Going global
→ Because it is goal.
・ Chinese soba
→ A recommended product.
9. Importance of the keyword of
Business Plan
・ Executive Summary
→ We have you know a summary of the management first.
・ Industry Analysis
→ Because the prior investigation is important.
・ Vision Trigger
→ Because I show the final goal of the byakko ramen.
・ Marketing
→ Because the setting of the price, points that require attention and
the consideration about the advertisement are important.
・ Business Objectives
→ Because a short-term aim is written.
・ Financial Information
→ Because it is written about an incoming and outgoing in detail.
