1. What led to the downfall of
the Toyota brand-name
worldwide?

2. Contents
-Factor
-Endin
-How is Toyota doing
-Influence
-Cope
-history
-Summary
-More Information

3. Factors
- In 2007, There was the claim that an accelerator pedal
was hard to return. But, Toyota insisted , "safety did not
have the problem". And Toyota did not take the
correspondence such as recalls.
- In 2009, An accident occurred by having spread double
floor mats. And four people died.

4. Ending
- An electronic control unit did not have the defect.
- The accelerator pedal and the driver's seat floor mat the
problem of the defect of were confirmed. But, the most of
the accident were confirmed with the mistake of the
driver.
- It is said that a survey by government is insufficient.

5. How is Toyota doing
- In 2009, It announced the object of pedal for free
exchange for approximately 4,260,000.
- In 2010, It is discovered the example that becomes hard
to change in the accelerator pedal by abrasion.
- It announced that It canceled sale and the production of
at least one week.

6. Influence
- In 2010 It unit sales decreased by 47%, It largely
decreased.
- It influence the stock prices, and 15% decline, too.
And, the stock price of Toyota system company all falls
too.
- For Toyota, it was reduced each for a not giving security
long term a debt .

7. Cope
- Throughout the world match voluntary repair and with a
recall become little over 7 million degree substantially.
- It announced the object of pedal for free exchange.
- As a result of investigation in the company, It discovered
the example to happen of the problem in an accelerator
pedal.

8. history
- In 1937 It is established as "Toyota Motor Industry
Corporation".
- In 1950 Toyota is separated "industry", "sale".
-In 1982 Toyota had been separate, but was merged.
And It is estabilishd as "Toyota Motor Corporation".
-In 1997 First mass production type Hybrid Car was born.

9. Summary
- Toyota insisted, "safety did not have the problem" and
did not take the correspondence such as recalls. But the
accident that four people died has occurred.
- The announcement of the recalls that a cause
investigation and the replacement of pedal for free
exchang, voluntary repair, the performed analysis of the
accident.

10. More Information
- http://business.timesonline.co.
uk/tol/business/industry_sectors/engineering/article7017880.ece
- http://www.cbsnews.
com/stories/2010/02/24/eveningnews/main6240051.shtml
- http://www.washingtontimes.com/news/2010/mar/03/toyotas-
sales-fall-as-more-fatalities-reported/
- http://jiten.biglobe.ne.
jp/j/7d/2d/70/182709e6927dbba71af024e2a63770bc.htm