1. How Rakuten is planning to run their
entire business in English?
s1180023 Kentaro Sekine

2. Outline
● Introduction
● Strategy
● Problem
● Response
● Summary
● Reference

3. Introduction
● It was declared that Rakuten made an in-house
official language English by the end of this year.
● In a word, the language spoken at the
conference is English.

4. Details of introduction
● Even if the foreigner is not participating in the
conference, it is necessary to speak in English.
● All internal meetings and all company meetings
every week are spoken in English.

5. Strategy of Rakuten
● The president of Rakuten says that English is
necessary for all employees.
● It is because it is necessary to study English to
raise overseas sales.

6. Problem
● It was problem that president of Rakuten have
said that the member was not able to speak
English in two years would be fired.
● This is a very serious problem.

7. Response
● Some employees say that he or she need not
make all employees study English.
● The person who works at foreign countries
might need to speak English, however, other
people don't need to speak English.

8. Summary
● To raise overseas sales, all employees should
come to be able to speak English in two years.
● If it is not possible to speak, the person is fired.
● It is absolute necessity to speak English for the
employee also because English is an official
language in the world.

9. Summary(My opinion)
● It will be important to speak English, and the
person have the major plus.
● However, the person who doesn't usually need
English might not have to speak English.
● The person may not speak though the ability to
understand English is necessary.

10. Reference
● http://www.japantimes.co.jp/text/nn20100716f1.htm
● http://ja.wikipedia.org/wiki/%E6%A5%BD%E5%A4%
● http://corp.rakuten.co.jp/careers/business/strategy/