4. Technology
・Amazon provide not only special offers and fea-
tured product, but some recommendation just for
you by history.
・By embedded marketing techniques, Amazon
know more information about customer.
5. Feature
・By cookie, it is possible to find yourself on the
receiving end of all sorts of useful features that
make your shopping experience conveniently.
・For example, recommendations based on past
purchases and lists of reviews and guides written
by users who purchased the products you're look-
ing at.
6. e-commerce
・ Amazon lets everyone sell everything using its platform.
・ Customer can find straight sales of merchandise sold
directly in the mid-'90s.They are shipped from a very big
warehouse.
・ Since 2000, customer can also find goods listed by
third-party sellers as individuals, small companies and re-
tailers .
7. summary
・ Amazon have variety product.
・ Utilized various way.
(e-commerce, cookie)
・ Provided product which adapt to each particular cus-
tomer.