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B.Com 07-11, Lecture 4

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Subject: Marketing Teacher: Hafiz Ahsan Class: Bcom 5th (2007-2011) Uploaded by: Saad Ahmad (BC07002)

TecnologíaEducación
1 de 21
17 September 2009
Outlines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship Marketing ,[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management (CRM) ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM cont … .. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Relationship Levels and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changing Nature Of Customer Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relating With More Carefully Selected Customer ,[object Object],[object Object],[object Object],[object Object]
Relating For Long Term ,[object Object],[object Object]
Why Companies Emphasis This ,[object Object],[object Object],[object Object],[object Object]
Relating directly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Relationship Management ,[object Object],[object Object],[object Object]
Partners Inside Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
Partners Outside The Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capturing value from customer ,[object Object],[object Object],[object Object],[object Object]
Creating Customer Loyalty And Retention ,[object Object],[object Object],[object Object],[object Object]
Growing Customer Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Customer Equity ,[object Object],[object Object]
Building Right Relationship With Right Customer ,[object Object],[object Object],[object Object],[object Object]
Building Right Relationship With Right Customer High profitability Low profitability profitability Loyalty Short term customer Long term customer Butterflies Good fit between company’s offering and customer’s need: high profit potential True friends Good fit between Company’s offering and Customer need: highest profit potential Strangers Little fit between Company’s offering and Customer’s need: lowest Profit potential Barnacles limited fit between Company’s offering and Customer need: low profit potential
The new Marketing Landscape ,[object Object],[object Object],[object Object],[object Object]

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B.Com 07-11, Lecture 4

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  • 20. Building Right Relationship With Right Customer High profitability Low profitability profitability Loyalty Short term customer Long term customer Butterflies Good fit between company’s offering and customer’s need: high profit potential True friends Good fit between Company’s offering and Customer need: highest profit potential Strangers Little fit between Company’s offering and Customer’s need: lowest Profit potential Barnacles limited fit between Company’s offering and Customer need: low profit potential
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