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Uvdt mashup
1.
Kalhoty proklatě nízko
stažené daleko před brodem Tisková média v minulých letech by Mindshare & MediaCom
2.
Tisk poklesl z
hlediska reálných obratů nejvíce ze všech médií... by Mindshare & MediaCom UVDT Mashup - březen 2011
3.
...a to především
z důvodu navýšení reálných slev oproti ceníku by Mindshare & MediaCom UVDT Mashup - březen 2011
4.
Především deníky poklesly
z hlediska objemů i počtu inzerce by Mindshare & MediaCom UVDT Mashup - březen 2011
5.
Dlouhodobě došlo ke
změnámkupovaných formátů u tiskových typů by Mindshare & MediaCom UVDT Mashup - březen 2011
6.
Jak z vody
ven? ...co zlepšit v tiskových médiích z pohledu mediální agentury? by Mindshare & MediaCom
7.
A.Myslete dlouhodobě by
Mindshare & MediaCom UVDT Mashup - březen 2011
8.
B.Nepodbízejte se zadavatelům
by Mindshare & MediaCom UVDT Mashup - březen 2011
9.
C.Držte si svoji
úroveň by Mindshare & MediaCom UVDT Mashup - březen 2011
10.
D.Omezte vstřícnost vůči
PR agenturám by Mindshare & MediaCom UVDT Mashup - březen 2011
11.
Slovo závěrem... Brod
je mělčí než vypadal by Mindshare & MediaCom
Notas del editor
Nenabízet krátkodobé slevy mimo last-minute, neřešit propad inzerce radikálním snížením cen
Není možné, aby byly jiné ceny pro velké agentury a malé přímé hráče. Mělo by platit, že větší objem znamená lepší slevy.
Nepodléhat tlakům investorů na obsah, držet nezávislost.
U zadavatelů roste vliv PR agentur, které nabízejí jako přívažek ke svým službám inzertní prostor za zlomky cen.
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