Tomi ahonen_ mobileadvertising

"Mobile is emerging as a mass media", Mr Ahonen adds. The Wall Street Journal, 30 Sept 2008

The Global Mobile
Advertising Revolution
Has Arrived
(Keynote address)

Tomi T Ahonen, MBA
Tomi Seen at: Author and Consultant
50 Countries 300 Presentations Twitter: @tomiahonen
80 Cities Cumulative Audience over 100,000 people www.tomiahonen.com
South Asian Mobile Conference 2012
Colombo, Sri Lanka
30 May 2012

Copyright © Tomi T Ahonen 2012 www.tomiahonen.com Twitter: @tomiahonen

Lets Start with Size..

The most widely spread technology.. ever


How Big is it?


Most Widely Spread Technology!
• World at end of 2012 of 7.0 Billion people:
• 1.5 Billion personal computers of any kind incl iPad
• 1.9 Billion TV sets incl multiple TVs in same home
• 3.0 Billion internet users incl mobile and shared
• 4.0 Billion FM Radios in use globally
• 6.9 Billion total mobile phone subscriptions
• and only 4.2 B people use a tootbrush
Sources: TomiAhonen Consulting 2012


How Fast is Mobile?


SMS 3 Minutes, eMail 48 Hours
• Alcatel-Lucent reports that 90% of SMS text
messages are read within 3 minutes.
• Tomi comment - this compares to average email
messages read within 48 hours globally
Source: Alcatel-Lucent at MMA Asia Forum 4-5 May 2011

• Tomi comment - SMS is literally 960 x faster than
email in message opening through-put


How Addicted Are We?


Compulsive? 150 Times Per Day
• T-Mobile USA CEO Philipp Humm said at CTIA in
2012 that mobile phone owners "pick up their phone
150 times per day"
• This is in line with earlier Nokia stats that the world
average is already 150 times per day
• That means we look at our phones once every 6 and
half minutes of every waking hour of every day
Source: Mashable 8 May 2012


Mobile is the 7th Medium

Better than the internet or television

Wikipedia page: Seven Mass Media

Source: Ahonen book Mobile as 7th of the Mass Media, 2008

The 7 Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s



The 7 Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s
Next? 8th mass medium will be Augmented Reality



Tiffany's Mobile-Optimized Web
• Tiffany's the jewelry brand brought in R/GA to design
a mobile-optimized website, which still looks and
feels like Tiffany's online e-shop
• After optimizing the mobile website, it grew jewelry
sales by 125%
• (Tomi comment - so clearly there cannot be any
'one web' - the PC web is PC-optimized, and the
mobile web really needs to be mobile-optimized!)
Source: R/GA presentation at MMA Asia Forum May 4-5, 2011

Pearls: Real Mobile Services
collected by Tomi T Ahonen

AP: Future of News is Mobile
• Associated Press Managing Editors held their annual
conference in Denver in September 2011, opened it
with shock statement: "Mobile is future of news."
• The APME CEO and President, Tom Curley said:
"Media companies lost revenues with the internet
but have a chance to change that with mobile."
• Tomi comment: Mobile is the money-making machine
(and mobile is the 7th mass medium)
• APME also changed its name, now its
the Associated Press Media Editors
Source: Associated Press 15 Sept 2011


Ford Gone Totally mAd
• Mobile Marketing Watch reported on 11 February
2011, that Ford is first major global advertising brand
to commit every ad campaign to have mobile in it.
• Jim Farley, Chief Marketing Executive of Ford said
Ford was making Mobile Marketing a cornerstone of
its 2011 vehicle Advertising

Source: Mobile Marketing Watch 11 February 2011


Tomi: Mobile Has 9 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
9. Offers Digital Interface (to real world)
Source: Tomi Ahonen book
The Insider's Guide to Mobile, 2011


The 9 Unique Benefits of Mobile

Better than the internet or television



Unique benefit number 1 of 9:
Mobile is first personal mass medium

First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006

Adidas Egypt 35% Response Rate
• Adidas ran an engagement marketing campaign in
Egypt on Mobinil network using Alcatel-Lucent's new
Optism mobile marketing platform.
• 200,000 opt-in customers only a months from launch
• The campaign of opt-in messaging had peak
response rates of 55% and over the whole
campaign, produced 35% response rate.
Source: Mobile Marketing Magazine 3 Dec 2010


Pakistan Solve Adult Illiteracy
• Pakistan has issue of adult illiteracy with women.
• Among the youth, both boys and girls get to go to
school, but previously in the male-dominated Muslim
country mostly boys went to school and girls did not.
• Today especially in rural Pakistan many adult women
find themselves disconnected from society as they
are the ones unable to read
• Simple SMS tutorials have been introduced to help
older women achieve literacy at their own pace, often
helped by younger women who already can read
Source: UN World Summit Awards Abu Dhabi Dec 8 2010


Mobile is permanently connected


Sold Out in 20 Minutes
• Renault ran MMS for tickets to a car show
• Campaign ran on Turkcell's opt-in and targeted
mobile ad platform, to customers who liked cars
• The campaign ran out of tickets in 20 minutes
Source: Turkcell presentation at MMA
Asia Forum May 4-5, 2011


Help Wanted? Babajob India
• As cities expand and become more congested, the
poor have ever less ability to seek work and are
forced to explore opportunities in ever smaller areas
• But Babajob offers mobile phone based work search,
using basic phone services, SMS, WAP and IVR
• 100,000 already signed up to find work in Bengaluru
Source: Tomi Ahonen book The Insider's Guide to Mobile 2011


Only mobile is always carried


Voda Romania: 50% Opt-In
• The MMA reports that Vodafone Romania has
become the first mobile operator/carrier in the world
to achieve 50% of its subscriber base having opted in
to mobile advertising (5M actual subs) during 2011
• Source: MMA MobiThinking 2011


South Africa - Call Me
• Vodacom in South Africa is now
offering free ‘Call Me’ service, so
anyone who cannot afford to call,
can send free SMS to family or
friend and ask them to call
• Call Me is sponsored by advertising
• Caller obviously pays normal calling
rates
• Is ‘very successful’ says Vodacom
Source Vodacom 2011


Mobile has built-in payment channel


m-Banking 40% of Kenya GDP
• M-Pesa by Safaricom is now 5 years old, with 15M
users. Rival Airtel (ex Zain) has 2.9M users.
• Kenya pop 40M (26M age 18+) 69% of adults have
m-banking account, 2.2x more than 'real' bank acct
• M-Pesa has 37,000 merchants
• Central Bank of Kenya says daily transaction value is
2B Kenya Shillings ($20M). Average transfer $29
• Already 40% of Kenya GDP transits a mobile phone
Sources: Mobile Money Africa 1 Feb
2012, Business Day 22 Mar 2012,
Chetan Sharma Consulting Apr 2012


Guinness Nigeria 17% Redemption
• Nigeria is second largest market for Guinness beer
• In Nigeria, mobile is not 7th mass medium, it is 1st
• Ran campaign of instant rewards via SMS, 25,000
entries per day
• 36% redemption rate at launch of campaign. Still
17% redemption after 2 months
source: Praekelt at MMA Forum 6 Sept, 2010


Mobile is available at creative impulse

Thank you Tony Fish for discovering this fifth benefit in
2007 © Tomi T Ahonen 2012
Copyright www.tomiahonen.com Twitter: @tomiahonen

?S Africa: 14% better Math scores
• Nokia ran MoMath project in South Africa, helping
Grade 10 level school kids do math lessons via
mobile phones for 4,000 students in 30 schools.
• Form is via MXit app for basic featurephones that
82% of students could use. There are over 10,000
maths lessons via Maskew Miller Longman
textbook publishers
• In Africa a PC is not a viable for all
students to do math, but a phone is
South Africa (over 100% penetration rate)
• Result? 14% better math scores!
Source: Textually 9 Dec 2010 Pearls: Real Mobile Services

India - Lay's Potato Chips
• Pepsi's Lay's potato chips brand in India has run a
digital media campaign across many media, but
centered on SMS
• They invited fans to submit flavor ideas. Top 4 would
be test-marketed. Winner would get money plus 1%
royalty of every bag sold
• Received 1.3 million flavor ideas
• Received over 1M votes
• South Africa similar Lekkerflavor had
187K entries
Sources: Telecom Yatra 31 May 2010,
Lekkerflavour.co.za 2010 Pearls: Real Mobile Services

Mobile measures audience accurately

Thank you AMF Ventures for discovering this sixth benefit in 2007

McCafe Indonesia 16% Redemption
• McCafe & Out There Media used opt-in mobile ads in
Indonesia to test new flavors of iced drinks
• The campaign achieved 18% response rates - and
of those responses, 89% actually redeemed offers for
drinks - resulting in 16% redemption rate
• Direct Marketing typically gets only 1.2% response
rates and web ads get 0.2% response rates
Source: Mobile Marketing 7 Oct 2011


McCafe Indonesia 16% Redemption
• McCafe & Out There Media used opt-in mobile ads in
Indonesia to test new flavors of iced drinks
• The campaign achieved 18% response rates - and
of those responses, 89% actually redeemed offers for
drinks - resulting in 16% redemption rate
• Direct Marketing typically gets only 1.2% response
rates and web ads get 0.2% response rates
Source: Mobile Marketing 7 Oct 2011

Mobile Response
Rates: 90x better!


Pepsi in Turkey
• Pepsi has used mobile very successfully in Turkey
• In their opt-in database acquisition, Pepsi featured
popular TV actor with MMS campaign offering video,
with cross-platform TV ads to support campaign -
achieved 75% response rate and acquired 4 million
willing Turkish consumers to receive mobile ads from
Pepsi
Sources: Rabarba and Turkcell presentations at
MMA Asia Forum May 4-5, 2011


Only mobile captures social context

Thank you Alan Moore and Xtract for discovering this seventh benefit in
2008 © Tomi T Ahonen 2012
Copyright www.tomiahonen.com Twitter: @tomiahonen

North Face Doubled Sales
• North Face the outdoor clothing brand ran a mobile
campaign in China to plant virtual flags
• The contest was that anyone could claim any location
in China if they were first to get there and plant a red
North Face flag to the destination.
• In 18 days, 651,000 virtual red flags planted
• All who earned a flag, were rewarded with North Face
coupons and offers
• Sales increased by 106% to 15 million RMB (about
2M USD), the campaign had an ROI of over 300%.
Source: Icon Mobile presentation at MMA Asia Forum May 4-5, 2011


Now Turkey also SMS Signatures
• Spain was the first country to accept an SMS
messages as legally binding in contracts
• Turkey has joined that, SMS signatures are now also
legally binding in Turkey
Source: MMA Asia Forum May 4-5, 2011


Mobile enables augmented reality

Thank you Raimo van der Klein of Layar for discovering this 8th benefit in
'09

iButterfly Flies to Hong Kong
• Japanese AR iButterfly by D2C came to Hong Kong
• Catch a butterfly, get a coupon from a sponsor
Source: Pacific Coffee Hong Kong, June 2011


Ikea AR Ads
• Ikea Augmented Reality app that lets consumers to
'test' how furniture would appear in your home
Source: Tomi T Ahonen book The Insider's Guide to Mobile, 2011


Mobile offers a digital interface

Thank you Russell Buckley for discovering this 9th benefit in 2011

Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers
home delivery as most supermarkets do. They
launched the virtual shop for cameraphones at
underground train stations.

Source: MIT Technology Review, 5 July 2011


Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers
home delivery as most supermarkets do. They
launched the virtual shop for cameraphones at
underground train stations.
• Increased sales 130%
Source: MIT Technology Review, 5 July 2011

Already copied:
October: Prague
November: Chicago
December: London


SMS Street Light Control
• A service called Dial4Light has launched the world's
first remote control for street lights in Germany town
of Lemgo (pop 42K) near Hannover & Dortmund
• Street lights on side streets are not turned on for the
whole night. But if a consumer wants the lights on,
they send a premium SMS message and get the
lights on for 15 minutes, which costs 50 cents
• The town of Lemgo is saving 50,000 Euro
per year in not unnecessarily spending
electricity to keep lights on at night
Source: Tomi Ahonen book The Insider's Guide
to Mobile 2011

Smartphones and Apps


Beware the iSyndrome

"The 'i syndrome' is the mistaken
belief that building an iPhone
application is a mobile strategy."
- Martin Wilson / @indigo102


Nigeria 5% Smartphones
• IT Web gives mobile stats of Nigeria that reveal that
of the 100 million mobile phone users in the country,
only 5% are smartphones and of those, half are
Blackberries
Source: IT Web 15 May 2012


$100 Smartphones to sell 300M
• Deloitte projects that during 2012, the $100
smartphone market segment will sell 300 million units
• Tomi comment: as prelim market estimate for total
smartphone sales in 2012 is about 730 million,
the sub $100 smartphone segment would
account for 41% of the total

Source: Deloitte Media & Telecommunications 2012


70:20:10 Rule by Coca Cola
• Coca Cola's Director of International Media, Gavin
Mehrotra told MMA Asia Forum in May 2011 that for
Coca Cola: "SMS is priority number 1" because
only with SMS you can reach anyone.
• Coca Cola's Attila Weisz spoke to the MMA Forum in
New York in October 2011 and gave the Coke rule
for mobile advertising spending balance:
• Put 70% on mobile messaging
• Put 20% on mobile web
• Put only 10% on mobile apps

Source: Coca Cola presentations, May & October 2011


Golden Call
• Robi the operator in Bangladesh offers Golden Call -
random people in network will get call by celebrity,
gives big prizes
• Calls come at random times, un-announced
• But you have to have their SIM card on your phone,
else you miss the chance..
Source: Madanmohan Rao on Twitter 28 Sept 2011


The 10 Dollar iPhone?
• Ah, the relentless pace of Moore's Law... Take any
'superphone' of today: iPhone 4, Nokia N8, Samsung
Galaxy, Blackberry Bold, or whatever is your favorite
• Summer 2010: unsubisidised price: US $600
• Winter 2011, same phone $300
• Summer 2013: $150; winter 2014: $75
summer of 2016: $38; winter 2017: $19
• By summer 2019 cost of superphone $10
• By 2020 even cheapest 'Africa phone' will
have 3G, WiFi, touch screen, 8mp camera,
flash and cost US $10 to sell profitably

Projection: TomiAhonen Consulting July 2010-2012

When Money Met Advertising

mAd Money?


Future of Money is...
• Visa Europe showed a corporate Visa video to the
Slovakian Mobile Marketing Forum with a stunning
statement about mobile phone based credit cards
and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011


Future of Money is...
• Visa Europe showed a corporate Visa video to the
Slovakian Mobile Marketing Forum with a stunning
statement about mobile phone based credit cards
and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011
STOP PRESS:
November 21: Turkey
announces target date of
2025 to end cash!


First Virtual Credit Card for Mobile
• Mastercard, Airtel and Standard Chartered launched
world's first virtual credit card for mobile phones
• Service uses SMS. Launch country Kenya with Airtel
Money. To be rolled across Airtel Africa's footprint
• Anyone who needs Mastercard payment, can order
the 16 digit code via the service, receive it with one-
time authorization code via SMS, and use it to sign
the Mastercard payment
Source: Mobility 14 Sept 2011


"Ads + money = advocurrency."
- Jonathan 'JMac' MacDonald

Advertising plus
Advocate plus
Currency equals:
Adv-O-currency


Lets Take A Pause Here..

A few practical points..


Who Wants My Latest Book?

Available Now Free on Lulu.com: 350 pages

If you like my slides...


I am here to meet YOU..


Making it Magical

Delight and Astonish Your Audiences


Now: The Caloriephone..
• NTT DoCoMo in Japan has introduced service for its
cameraphones where the consumer just points his
cameraphone at a dish and takes picture
• The operator's database will recognize over 1,000
items in Japanese cuisine and estimate the calories
involved - and count the calories for the consumer
Source: Ubergizmo 3 Oct 2011


"The world will change more in the
next 10 years, than it has in the
previous 100 years."
- Chetan Sharma, 7 July 2011


"Put your best people on mobile."
- Eric Schmidt CEO Google


Thank you

Follow Tomi on Twitter and his blog..

Twitter @tomiahonen
communities-dominate.blogs.com

tomi@tomiahonen.com
www.tomiahonen.com


Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000

• Provides workshops, training and consulting in how to
make money with mobile adn converged services.
• The world's most prolific new mobile service evangelist,
has introduced over 1,000 new service concepts at
public conferences; is quoted in 120 books by his peers
• Quoted in over 400 press stories in a dozen languages;
keynotes at over 300 major conferences on 6 continents;
his daily blog is syndicated on CNBC, NY Times, etc
• Lectures at Oxford University on 3G and Convergence
• Available as a motivational speaker at your event!
• Read his bestsellers "Digital Korea", "Communities
Dominate Brands", “Mobile as 7th of the Mass Media” etc
Earlier Tomi Ahonen has set up
website: www.tomiahonen.com & run Nokia’s 3G Business
Consultancy. Previously he
e-mail: tomi@tomiahonen.com worked for 3 operators where he
blog: communities-dominate.blogs.com created the world’s first fixed-
twitter: @tomiahonen mobile service bundle and set a
world record for taking market
• Tomi's newest book "The Insider's Guide to Mobile" share from the incumbent

Tomi Ahonen Books:
2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)
2011 TomiAhonen Almanac 2011 (ebook: tomiahonen.com)
2010 The Insider's Guide to Mobile (free ebook: lulu.com)
2010 TomiAhonen Phone Book 2010 (ebook: tomiahonen.com)
2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)
2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)
2008 Mobile as 7th of the Mass Media (hardcover: futuretext)
2006 Digital Korea (hardcover: futuretext)
2005 Communities Dominate Brands (hardcover: futuretext)
2004 3G Marketing (hardcover: John Wiley)
2002 M-Profits (hardcover: John Wiley)
2002 Services for UMTS (hardcover: John Wiley)

see all Tomi T Ahonen's books with links at www.tomiahonen.com


Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of
real world services around topics of mobile social
networking and digital communities covering all biggest
stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik,
Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.

Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile
Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first
volume has 50 case studies of real world services around
topics of mobile advertising and marketing from 19 countries
including location-based, coupons, viral, advergaming etc


Tomi Ahonen eBooks
Tomi Ahonen Almanac 2011
188 pages, eBook format only, February 2011 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 92 tables,
charts and diagrams, covering all major aspects of the
mobile telecoms industry from handsets to services, from
customers to networks, from SMS text messaging to content
from mobile internet to mobile advertising.
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac
as an eBook for mobile nuts. In it, you can quickly find mobile penetration
of say, Thailand, or that 51% of the Earth's population has at least one
cellphone, and one in 8 mobile walks around with 2 phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the
mobile space than any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of
Tomi Ahonen's Almanac. The Almanac is full of hard to find information."
- WAP Review

Tomi Ahonen eBooks
Tomi Ahonen Phone Book 2010
198 pages, eBook format only, January 2011 - Cost only 9.99 Euro

Brand new statistical volume for January 2011.

Comprehensive review and almanac of handset side of
mobile industry with 98 tables, charts and diagrams, with all
market shares, average sales prices, features, operating
systems etc for smartphones, dumbphones and major
brands in handsets.

It is the companion piece to highly popular TomiAhonen
Almanac.


Tomi Ahonen six hardcover books
all six hardcover books are available at Amazon
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
Still only complete business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages


Selected TomiAhonen Workshops
• Changing Customer Needs in Mobile Most requested workshop
currently, includes “steps” to addiction, “split” personalities, time to change..
• Mobile as 7th Mass Media Tomi's latest workshop discussing media
convergence and unique aspects of mobile. Also adopted for Oxford Univ.
• Social Networking / Mobile Digital Communities based on his book
Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.
• New Mobile Service Creation From ideas to money-making, for mobile and
fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8
• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U
• Mobile Marketing and Advertising featuring "Engagement Marketing"
• Segmentation and Customer Understanding may be run with Xtract
• Launch Marketing for 2.5G and 3G also adopted for Oxford University
• MVNO, Revenue Sharing & Partnerships can include building a model
• Forecasting and Business Modelling in Telecoms Popular workshop
• Competitiveness in Telecoms Workshop form or competition simulation:
• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.


Tomi Thought Pieces & White Papers
• TomiAhonen Thoughts Mobile Messaging, February 2010
• TomiAhonen Thoughts Mobile in Developing World, October 2009
• TomiAhonen Thoughts Evolution of Mobile Phone, June 2009
• TomiAhonen Thoughts Mobile Social Networking, April 2009
• TomiAhonen Thoughts Mobile Internet, February 2009
• TomiAhonen Thoughts Mobile Industry Size 2009, January 2009
• TomiAhonen Thoughts Mobile 7th Mass Media, September 2008
• TomiAhonen Thoughts Mobile Customers, August 2008
• TomiAhonen Thoughts Mobile Advertising, April 2008
• TomiAhonen Thoughts Mobile TV, December 2007
• TomiAhonen Thougths on MVNOs, June 2006
• SMLXL White Paper 7th Mass Media, June 2007*
• SMLXL White Paper Pop Idol, June 2006*
• * Co-authored Tomi Ahonen with Alan Moore CEO of SMLXL
• Write to tomi@tomiahonen.com for your free copy of any of the above

Recommended Books
• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
• Communities Dominate Brands Ahonen & Moore, 2005
• Mobile Advertising, Sharma, Herzog & Melfi, 2008
• Digital Korea, Ahonen & O'Reilly, 2007
• Mobile Marketing Handbook, Kim Dushinski, 2009
• Mobile Internet for Dummies, O'Farrell, Levine, Algroy, Pearce
& Appelquist, 2008
• Wireless Broadband, Fotheringham & Sharma, 2008
• Mobile Web 2.0, Jaokar & Fish, 2006
• Distraction, Mark Curtis, 2005
• M-Profits, Tomi T Ahonen, 2002
• Next Generation Wireless Apps, Paul Golding, 2004
• 3G Marketing, Ahonen, Kasper & Melkko, 2004
• Mobile Strategy, Tom Weiss, 2006
• ...And of course The Dilbert Future by Scott Adams..
Copyright © Tomi T Ahonen 2012
www.tomiahonen.com Twitter: @tomiahonen

Tomi ahonen_ mobileadvertising

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