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- 14. Cost Model 1200000 100000 Marketing and Advertisement expenses 900000 75000 Miscellaneous Cost 1200000 100000 Rent of Office 5748000 2448000 204000 Resource Cost Variable Cost 2011 1000000 Contingency Buffer 2375000 Infrastructure Cost Fixed cost 1200000 100000 Marketing and Advertisement expenses 1200000 100000 Miscellaneous Cost 1200000 100000 Rent of Office 10011000 3036000 253000 Resource Cost Variable Cost 2010 Total Cost (INR) Annual Cost (INR) Cost per Month (INR) Cost Component Year