1. saeed.emam23@gmail.com +971-501579629
Key Skills
Retail Operations
Management
Operations
Management
Commercial &
Marketing
Management
Store Management
Cost Optimisation
Strategic Planning
Sales Promotions
Team Management
Budgeting
Retail Sales
Profile Summary
Operations Manager with over 26 years of experience in Retail
Operations and Strategic Planning
Subject Matter Expertise in specific category of products, driving the pricing,
shelving, marketing and promotions of the category's products in order to
make them as visible, accessible, and appealing to customers as possible
Proven skills in driving double-digit revenues, boost standard practices and
repeatedly attain top performance
A resourceful People Manager with expertise in developing competent
teams, chalking out training requirements based on the needs and
implementing the same effectively
Gained a functional expertise of Oracle Support Systems on delivery, POS
operations, Replenishment and Inventory Management
Unique blend of visionary leadership with expertise to lead campaign
development and direct multi-site marketing initiatives, business model re-
structuring, cost control and effective management of cultural and
organizational diversity
An enterprising leader who seeks to leverage experience and business
acumen as well as learn from accomplished peers, while continuing to work
in the industry
Education
B.B.A. (Business & Marketing) from Cairo University, Cairo in 2003
Diploma in Optics from Optical Institute, Cairo in 1998
Career Timeline
Saeed Emam
Operations Manager
Senior-level professional targeting challenging assignments in Retail
Operations Management / Strategic Planning with a growth-oriented
organization of repute in Retail sector; preferably in Dubai
1998
Diploma in Optics
from Optical
Institute
May’90 – Feb’95
Magrabi Optical
as Store Manager
B.B.A. (Business &
Marketing) from
Cairo University
2003
Jun’02 – Sep’09
Magrabi Optical
as Merchandising
Allocator –
Section Head
Al Qadri
Establishment as
Area Manager
May’95 – Apr’02
Magrabi Retail as
Operations
Manager
Since Sep’09

2. Work Experience
Since Sep’09 with Magrabi Retail, Dubai as Operations Manager
Growth Path:
Sep’09 – Sep’12 District Manager
Since Oct’12 Operations Manager
Role:
As Operations Manager:
Maximizing sales, turnover & financial objectives by achieving the sales plan & P&L targets
Achieving predefined commercial KPIs; creating business driving initiatives as well as store specific business plans
Collaborating with the merchandising/planning teams to communicate customer preferences and facilitating their
skills in effecting assortment plans as per tailored regional demographics
Optimizing floor space and visual merchandising standards
Supervising the operations of over 75 stores and line management responsibility for District Manager, Store
Managers, VM, & all store employees
Conducting regular store visits to ensure standards are maintained, expectations are being achieved and action
plans are developed in order to move the business forward
Liaising between stores, merchant, planners and marketing teams to ensure that merchandising assortments
reflect the brand strategy and stock levels are appropriate
Benchmarking the business with its competitors and other ‘best in class’ operators, incorporating strategies that
will enhance the customer experience, optimize profitability and reinforce the overall brand identity
Implementing & monitoring operating policies, procedures & standards
Directing the opening & refurbishments of new stores & ensuring staff availability & merchandise
Leading & supervised a staff of 250 sales associates, 70 team leaders and 3 district managers.
Catering to stuffing issues such as interviewing potential stuff, coaching & training on POS Appraisal &
performance reviews
As District Manager:
Spearheaded over 20 stores and managed the recruitment decisions
Examined merchandise to verify that it was correctly priced and displayed vs the market
Monitored the competition's activity to understand the key trends in terms of innovation & pricing
Participated in budget preparation & planning; scheduled &
led weekly store manager meetings for all team leaders
Coordinated with the back office, suppliers, logistics, &
marketing and merchandizing teams on many projects such
as new launches, in store animation & renovation and
provided feedback to each party
Reviewed & analysed profit & loss performance reports;
implemented new company polices & process and identified
poor work habits to improve effectiveness
Significant Accomplishments:
Opened 5 new stores in Qatar in the region in 2009
Successfully developed and implemented succession plan for
over 25 store managers level
Increased sales volume by 15% in less than 3 years
Repositioned a Magrabi Optical aimed at the GCC (UAE,
Qatar, Kuwait, Oman) market basis insights gained through
analysis of consumer research data; achieved a 12%
increase in profit margins within 4 years
Registered rise in sales as Operation Manager by 20% in
2012-13, 15% in 2013-14 and 12% in 2014-15
Recorded increase in sales by 15% in 2009-10, 18% in
2010-11 and 18% in 2011-12 as District Manager
Previous Experience
Jun’02 – Sep’09 with Magrabi Optical, KSA as Merchandising Allocator - Section Head
Growth Path:
Jun’02 – Apr’07 Merchandising Allocator - Section Head, KSA
As Operation Manager
As District Manager

3. Jun’07 – Sep’09 Logistics & Distribution Manager, UAE
May’95 – Apr’02 with Al Qadri Establishment, Egypt as Area Manager
May’90 – Feb’95 with Magrabi Optical, Egypt & KSA as Store Manager
Personal Details
Date of Birth: 23rd March 1969
Languages Known: English & Arabic
Address: Dubai, UAE
Passport No.: A10263685
No. of Dependents: 4
Marital Status: Married
Nationality: Egyptian
Driving License: UAE
Visa Status: Employment Visa