The Business Book Awards highlights Leadership, Change and Sustainability in business through the promotion of Business Books and their authors, who share their industry knowledge, experience and expertise in published book form. With nearly half a million new business start-ups in the UK annually, the need and demand for business knowledge is greater than ever.

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MEDIA PACK

2. The Business Book AwardsThe Business Book AwardsThe Business Book Awards
celebrate thought leadershipcelebrate thought leadershipcelebrate thought leadership
in business.in business.in business.
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3. How the books help andHow the books help and
support Entrepreneurshipsupport Entrepreneurship
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4. The Business Book Awards highlights Leadership,
Change and Sustainability in business through the
promotion of Business Books and the
Entrepreneurs who write them, sharing their
industry knowledge, experience and expertise.
With nearly half a million new business start-ups in
the UK annually, the need and demand for business
knowledge is greater than ever.
Entrepreneurs are avid readers of business books,
they are keen to gain an insight into the experience
of others and implement new strategies in the
running of their own business.
As well as highlighting fantastic books the awards
actively promote and encourage business owners
and leaders to read and learn in order to improve
further improve their skills and grow their
business.
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5. Over 1,000,000 followers
Over 1,000,000 followers
Over 500,000 followers
Over 50,000,000 views
Who are the Authors?
Entrants are predominantly
successful consultants, coaches
and entrepreneurs with six and
seven figure turnover businesses.
Entrepreneurs 30%
Consultants 28%
Managers / Directors 18%
Academics 14%
Other 10%
The authors profiled in this pack alone
have a collective social media following of
Our Authors are not just Entrepreneurs,
they are business influencers
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6. Overall Business Book Awards Winning Authors
2019 Overall Winner
The Leadership Lab
Chris Lewis & Pippa Malmgren
2020 Overall Winners
The Human Edge
Greg Orme
Lecturer and programme director at the London Business
School where he founded the Centre for Creative
Business. Works directly with his own portfolio of clients
including Sky, Ogilvy & Mather, eBay, the International
Olympic Committee, The World Economic Forum, SQS,
Kantar Group, Randstad Group, Arcadia Group and
Virgin Media.
Chris Lewis is an entrepreneur and author of
the bestseller on ideas “Too Fast to Think.”
He is a former journalist and founder of one
of the largest creative agencies in the world
LEWIS PR. With over 29 offices around the
world the company had a revenue of $62
Million in 2017. In 2016, working with Pippa
Malmgren, he founded the LEWIS Advisory
Board (LAB).
Dr Philippa “Pippa” Malmgren is the founder
of the DRPM Group and co-founder of H
Robotics. She formerly served as Special
Assistant to the President of the United
States, George W Bush, for Economic Policy
on the National Economic Council and is a
former member of the U.S. President’s
Working Group on financial Markets.

7. Jono Bacon - Community and Collaboration Strategy Consultant, previously leading community
strategy at Canonical (building the Ubuntu community), GitHub (the largest code hosting
platform in the world), XPRIZE (the global leader in incentive competitions), and elsewhere.
Clients include organizations such as Microsoft, Huawei, Sony Mobile, Santander & Samsung.
Babita Sharma - A TV Presenter and News Anchor for the BBC, she has fronted a number of
documentaries and specialist programmes. Her Book, The Corner Shop is a charming account
of the shopkeepers who made modern Britain. It is full of the life and characters which make up
the richness and diversity of the local community and encapsulates a crucial part of the last 50
years of British history.
Fiona Murden - Professional Psychologist who has spent the past 18 years advising some
of the world’s most successful business leaders and prominent people from across different
industries. Her speaking appearances include the Institute of Directors, Selfridges & Co., The
Cabinet Office and The Royal College of Surgeons.
Patrick Dunne - Previously on Operating Committee of FTSE100 3i Group plc. Now a trustee of
the Chartered Management Institute. A Visiting Professor at Cranfield School of Management &
a visiting Fellow at Warwick Business School. Advises boards around the world, Chair the EY
Foundation and ESSA-Education Sub Saharan Africa, a Patron of Leap confronting Conflict and
Founder of Warwick in Africa
Business Book Awards Winning Authors

8. Robert Greene - Held numerous roles including Editor of Esquire magazine and Story
Developer for the Hollywood film industry before becoming an Author and Public Speaker. Has
written six international bestsellers and has sold over 6 million books worldwide. As well as co-
athoring a book with rap star 50 Cent, he has also featured on the Joe Rogan podcast which has
an average of 200 million downloads a month.
Eric Ries - CEO of the Long-Term Stock Exchange, an entrepreneur and the author of the New
York Times bestseller The Lean Startup, which has sold over one million copies and has been
translated into more than thirty languages. He is the creator of the Lean Startup methodology,
which has become a global movement in business, practiced by individuals and companies
around the world.
Jonathan MacDonald - Trusted advisor to the senior executives of the world’s largest
companies, with recent clients including Sony, IKEA, Google & Nestlé. Has over 25 years of
experience in the digital industry and is one of the most in-demand thought leaders regarding
sustainability and change worldwide.
Della Hudson - Chartered Accountant who sits on the board of a number of companies.
Consistently ranked in the top 10 of the Avalara Accounting Top 100 and in 2019 was voted
23rd in the Accountancy Age Top 50 Women in Finance. She is the author of the book The
Numbers Business: how to build a successful cloud accountancy practice aimed at helping
people set up and run their accounting practices and small businesses.

9. Who is reading Business Books?
Readers of Business Books are similarly positioned individuals from SMEs, large
corporates, blue chip and tech companies, and public sector organisations. They read
books because it allows them to become better entrepreneurs, better leaders, and better
managers, resulting in better business growth.
10% Other
15% CEO's of Large
Corporate Organisations
20% Business Consultants
25% Senior Managers &
Directors
30% SME Owners
“Books allow you to fully
explore a topic and immerse
yourself in a deeper way than
most media today.”
- Mark Zuckerberg
“Reading is still the main
way that I both learn
new things and test my
understanding.”
- Bill Gates
“I just sit in my office and read
all day.”
- Warren Buffett
“Not all readers are leaders,
but all leaders are readers.”
- Harry Truman
(Former US President)
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10. What is the purpose of the Business Book Awards?
The Business Book Awards aims to promote Entrepreneurship, Leadership,
Change, Sustainability, Self-development and Diversity in Business.
By creating a platform that inspires excellence in
publishing business books we are opening a niche market
to a wide business audience, encouraging more
entrepreneurs to share their knowledge and experience
as well as encouraging more directors, senior leaders and
business owners to read books.
The awards has built a network of high profile individuals
who are inter-connected, network widely with each other,
reads voraciously and extensively, refer and promote to
each other, buy time-saving and tech savvy services, and
represent the best of dynamic and
cutting edge business in the UK and beyond.
Sponsors of the awards benefit from a unique opportunity
to network and engage with this exclusive group of
influencers by aligning their brand with the awards and by
positioning their organisation as leader in it's field.
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11. find it hard to put themselves out there
have less confidence in their knowledge and expertise
fear judgement and criticism
struggle to find the time – and money – to write
feel that writing their book is a selfish use of their time, taking them away
from people who need them in their business and family
In year one of the awards we recognised that although there was an equal split
of entries from both male and female authors, all of our winners were white
males.
Following Subsequent research, the interviews and survey of 50 female
business book authors showed that some of the reasons for this disparity were
that women:
Consequently a challenge was set to encourage more female authors to write
books and submit them for entry to the Business Book Awards. A special award
category for the 2019 awards was created for an exceptional book by a woman.
The Business Book Awards Champions Diversity
Over the past 3 years the awards has taken a stance to champion diversity in
business. We have done this by making sure authors from diverse backgrounds are
given equal recognition for their work.

12. The Business Book Awards recognises the importance of
diversity in business and thus encourages authors to write
more books that support businesses with this subject.
As part of this campaign we have a special category for
an exceptional book that promotes diversity.
We have also used our platform to highlight diverse talent
by interviewing authors from BAME backgrounds to share
their life and business experiences, sharing the various
challenges they have faced throughout their journey.
Diverse organisations perform better, have higher
employee satisfaction and better financial returns, and are
more innovative. There would be a potential boost of
£24bn to the UK economy annually, if employers get race
equality in the workplace right and that is why we want to
ensure there is enough content out there for business
owners to understand the benefits and learn how to
implement better diversity and equality strategies.
The Business Book Awards Champions Diversity
Not only did we champion gender diversity but we have also successfully
succeeded with racial diversity.

13. The Awards receive over 200 entries for books
that are published in the previous calendar year from 1st
January to 31st December.
The entries we receive range from different disciplines of
business and enter the market through various methods of
publishing. Entries are open from 3rd September to all
books that meet the criteria in our terms and conditions.
The deadline for nominations is 31st December 2020.
All book are reviewed by our Judging Panel which is made
up of experts from business, writing, publishing and other
related fields, with expertise in their relevant category.
The judges will meet in January to decide which books
they wish to shortlist and a finalist reveal event will take
place online. The judges will choose which books they
wish to awards and the winners will be announced on
22nd March 2021 via and online event.
Entries, Judging & Awards
The awards take place annually and usually consist of three events however due to
the ongoing pandemic the 2021 awards will be a wholly online event with an
opportunity to have a small physical event to present the awards to the winners.

14. START-UP INSPIRATION – books that will inspire new
and budding entrepreneurs to get their business up and
running or onto the next stage.
SALES & MARKETING – books with a compelling
approach to sales and/or marketing in today’s business
environment.
HR & MANAGEMENT – books focused on improving
people skills and/or innovative team management.
SUSTAINABLE CHANGE – books that demonstrate
how organisations can manage internal or external
change to equip themselves for a sustainable future.
LEADERSHIP FOR THE FUTURE – books that
challenges or inspires leaders of organisations and
teams to envision and plan for a better future.
BUSINESS SELF-DEVELOPMENT – self-development
books that gives individuals the practical business skills
to become better at what they do.
Award Categories
PERSONAL DEVELOPMENT & WELLBEING – self-
help books that offer insights and improvement in
physical and mental health, and personal skills
development.
SHORT BUSINESS BOOK – small format or short-form
business books that perfectly present their subjects with
brevity and clarity.
SPECIALIST BOOK 2020 – books aimed at a niche
readership or specific type or area of business.
INTERNATIONAL BUSINESS BOOK 2020 – an
influential international business book
AN EXCEPTIONAL BOOK THAT PROMOTES
DIVERSITY – books that cover diversity, inclusion and
equality in business.
BEST BUSINESS BOOK OF THE YEAR – to be picked
from the category winners.
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15. The Business Book Awards engaged with millions of individuals across the globe
every year. Below is an outline of the exposure and coverage from last year's event.
Business Book Awards Coverage & Exposure
LIVE ONLINE BROADCAST
8,000+ Views
250,000,000+ Press Reach
NEWS, ARTICLES & BLOGS
3,000,000+ Social Media
Impressions
Twitter, Instagram, Facebook,
Linkedin & YouTube

16. Brand awareness & recognition in a micro niche sector as well as the wider SME Business
sector through our social media and PR reach as well as through our partner channels.
Brand Association, create, develop and enhance credibility within the B2B sector by aligning
your brand with the awards.
Build your content marketing strategy by engaging with business influencers. Connect and
network with a select group of high net worth individuals entrepreneurs, small business owners
and business experts, who are change makers in their field.
Generate new sales & form new business partnerships with a new audience through access to
mailing lists, distribution channels and broadcast opportunities.
Make a visible contribution to a valuable cause and community, supporting Leadership,
Change, Sustainability and Diversity.
There are a number of promotional and sponsorship opportunities available
designed to suit all budgets. By becoming a sponsor, your organisation could
benefit from the following:
Sponsorship Opportunities
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17. Branding Opportunities
Throughout the awards campaign sponsors will benefit from a number of branding
and marketing opportunities.
Your logo and a full page advert
will be included in our online
awards brochure which will be
shared with over 3,000 viewers
Your logo will appear on our
website and all digital marketing
material relating to your category
and on all print material
Your logo will appear regularly on
screens during the event and
prominent during your award
category
You will have the opportunity to
address the audience on the night
of the awards and announce the
winner of your category
Your logo will be appear on our
sponsor media board where
official guest and winners photos
will be taken in front of
Display banners and distribute
marketing material during physical
events
^ While the awards will be an online event we will look to arrange a physical event to present the awards to winners.

18. Headline Sponsorship - £15,000 + VAT
The event will be rebranded ‘Business Book Awards
in association with [name of sponsor]’
Your logo will appear alongside the Business Book
awards logo and will be used wherever the awards
logo is required.
Your logo and accreditation throughout advertising
and marketing campaign in print and online
including dedicated award website and all social
media platforms
Opportunity to have a member of your organisation
to be a Judge.
Opportunity to have a member of your organisation
to be an Ambassador.
Editorial feature focusing on the sponsor’s
involvement as well as a recorded interview and
promotional video that will be promoted throughout
the campaign.
Opportunity to run up to 3 webinars with our Festival
Of Enterprise business audience (100,000 SME
business decision maker email database).
Opportunity to send 3 solus emails to the awards
database.
PRE EVENT
Award sponsor for the main award of the night
“Business Book of the Year”
1 x A4 page editorial in the awards programme
2 x A4 page adverts in the awards programme plus
logo and accreditation across all media
Your Company logo to feature on all trophies and on
screen during presentation
Opportunity to have the opening 5 minutes to
address the viewers of the event
Opportunity to announce the winner of your award
category on the online event
Your logo on Business Book Award sticker that
authors will put on their books post awards.
Your logo on all post event promotion and social
media for winners.
Opportunity for you to host the winners lunch and
awards presentation event.
Opportunity to address the winners at the lunch.
DURING ONLINE EVENT
POST EVENT

19. Category Sponsorship - £3,000 + VAT
Your logo and accreditation throughout advertising
and marketing campaign in print and online
including dedicated award website and all social
media platforms alongside your chosen award
category.
Opportunity to have a member of your organisation
to be a Judge.
Opportunity to have a member of your organisation
to be an Ambassador.
Editorial feature focusing on you, the sponsor’s
involvement as well as a recorded interview and
promotional video that will be promoted throughout
the campaign.
Opportunity to run a webinars with our Festival Of
Enterprise business audience (100,000 SME
business decision maker email database).
Opportunity to send a solus emails to the awards
database.
PRE EVENT
Award sponsor for your chosen award on the night.
An A4 page advert in the awards programme plus
logo and accreditation across all media
Your company logo to feature on all trophies and on
screen during presentation
Opportunity to have the opening 5 minutes to
address the viewers of the event
Opportunity to announce the winner of your award
category on the online event
Your logo on Business Book Award sticker that
authors will put on their books post awards.
Your logo on all post event promotion and social
media for winners.
Opportunity for you to host the winners lunch and
awards presentation event.
Opportunity to address the winners at the lunch.
DURING ONLINE EVENT
POST EVENT
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20. The Business Book Awards is a Thinkfest event. Thinkfest are a specialist events company
who organise events within the B2B sector ranging from awards programmes to large scale
business exhibitions. Thinkfest also operates Pathway2Grow a large business networking
organisation with over 5,000 followers. Below are some of our brands:
To find out more about how you can benefit from getting involved in any of our events please feel free to
contact our events director:
Kasim Choudhry
0121 708 0731
Kasim.Choudhry@pathwaygroup.co.uk
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