IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
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IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
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IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
- 1. Cassie Roberts & Jessica Bybee-Dziedzic Saffire BYOD Bring Your Own Device Grow Event Revenue With Online Marketing Part 1
- 2. Cassie Roberts & Jessica Bybee-Dziedzic GROW EVENT REVENUE WITH
- 5. Websites
- 14. Print-at-Home Tickets Include sponsor logos Include advertising
- 15. Advance Tickets
- 17. Selling at the Gate
- 19. First a little fun!
- 20. Impact of Facebook & Social • Each person in theworld- At least if you’re on Facebook!- is connected to each other by an average of 3.5 people. Within the US, people areconnected by an average of 3.46 people.
- 21. Find YOUR degree of separation!
- 22. My Separation (TOO MANY TRADESHOWS)
- 23. People are SO Connected!
- 24. User Generated Content 92% of consumers trust online content from friends and family above all other forms of brand messaging 50% of consumers find UGC more memorable than brand produced content
- 27. Ben & Jerry’s
- 29. #ShareaCoke
- 31. Use UGC To Your Advantage! …with a little thing commonly known as…
- 33. 56% of Social Users Have It
- 34. Your Event Should Use It! • There is VALUE when people think your event looks good online and want to be there!
- 35. Compiles mentions from websites, Facebook, Twitter, blogs, forums & more Find When People are Talking About You! Mention
- 36. 1. Use Timely Sales Tactics 2. Sponsor A Cause/Charity 3. Incorporate Best Website Practices 4. Start a Loyalty/Membership Program 5. Increase Video Content 6. Don’t Let Email Die Increase Revenue Using FOMO Online
- 38. Promo Codes • Everybody loves a discount • Be timely to drive sales • EX: You have until 5:00pm on Friday! • EX: There are only 500 tickets available at this price! • EX: Add 5 of one product to your cart to get a discount!
- 39. Promo Codes Tie directly in the purchase process
- 42. For Fun
- 43. Christmas Packages • Offer great deals to buy tickets for Christmas Gifts • Create a sense of urgency with a cheaper price/limited time offer--FOMO • Blind buy is okay!
- 44. Earned Media
- 45. Flash Sales • Offer a great discount for a very limited time • Depending on the timing of your event, works well with Black Friday or Cyber Monday • Hit your website & social presence hard during this time
- 46. Amazon Gold Box Deals
- 47. Macy’s One Day Sale • Actually happens about 1x/month • “Preview Day” on Friday- promotes urgency, increases shopping time
- 49. Tell Parters about Sales Early They will help you advertise! www.EDM.com
- 50. Use Effective Landing Pages • Specific landing pages from an email or Facebook campaign can be great to drive home a specific point or try some A/B Testing • Ex: Instapage • Establish a goal- i.e., get more email sign ups
- 51. Instapage • Good templates • Mobile- friendly • Cost: $29/month • Track specific events, even better than your website can
- 54. Anti-Bullying Assembly • Supports a good cause • Gets your name out in the community as a contributor • People connect you with doing good • Partner with an event if you don’t want to host
- 56. Make Sure to Post!
- 57. Buy One, Give One Many festivals partnering with Big Brothers/Big Sisters or low-income schools to provide free tickets purchased by someone else as a donation
- 60. Have GOOD Calls To Action • Keep it to two to five words • Create a sense of urgency—use something like Buy NOW • Put large CTA’s above the fold • TEST different options-see what works!
- 61. Creative CTAs
- 62. Does the Message Match?
- 63. Color Cues
- 64. Don’t Have Too Many Choices • The Paradox of choice is real • Limit to most popular selections from the year before • 5-7 MAX is usually best, that’s as many as a person can remember
- 65. The Gum Experiment Offered Two Packs of Gum at the Same Price Offered Two Packs of Gum at Different Prices
- 66. Use Price Disparity • Won’t get caught in the “gum trap” • Can make the item you want to sell the most look affordable!
- 67. Include Testimonials • Testimonials about products reduces risk, uses social proof & adds FOMO! • Helps people feel comfortable with their purchase & leads them to purchase faster • Offers unbiased evidence
- 68. Negative Reviews • Don’t delete them! Millennials & Gen Z expect to see some negative feedback • Too much positive feedback, and younger generations get suspicious • Keep it real
- 69. Easy to Include on Facebook To allow or disable ratings and reviews on your Page, make sure you have an address entered and then: 1. Click Settings at the top of your Page 2. From General, click Reviews 3. Select Allow visitors to review this Page or Disable reviews 4. Click Save Changes
- 72. Great for Exhibitors Too!
- 74. Start a Club or Loyalty Program
- 75. Early Adopters • This is an easy group to capitalize on early ticket sales because they are likely to jump in quickly • You have their information so you can keep in touch earlier and year round!
- 76. Membership Program Ideas • Give discounts for buying many tickets/being a repeat customer • Do a Kids Club (Really it’s adults signing up) • Give discounts off tickets for contributing to your 501(c)3 – probably people that attend your fundraisers • Give discounts of merchandise • Can have different supporter levels or tiers of spending
- 77. Also… FOMO. Nobody wants to be left alone on a lower tier or out of the club.
- 79. Repeat Purchasers “The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others. This, in turn, carries on in a word-of-mouth cyclical nature that continues to achieve growth for your business.
- 80. Repeat Buyer Email Campaigns
- 81. Offer Discount After Checkout • Can send via email or show on “Thanks” screen • Give Customers a % discount off on their next purchase w/ promo code
- 83. Add filter and music to videos!
- 85. WeVideo
- 87. Videos Near Buy Button!
- 88. Up the Ante w/Video Contests • Make users submit VIDEOS to win instead of just images!
- 89. Brand Ambassadors • Includes an element of testimonial & review • Can be a great way to get video of someone enjoying your brand!
- 90. Ambassador vs. Influencer “Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.” Convince & Convert Content Marketing Firm
- 92. Ambassador Video
- 93. Sponsored Ambassador Events • Host an event before or during your main event • Invite local influencers- local “celebrities” or even fans who have a lot of followers • Create a VIP atmosphere that attendees will want to share
- 94. Negotiate Number of Posts • Include the number of social posts in which the influencer will mention you • Give away tickets, food vouchers or whatever you can in exchange
- 95. @EatingATX
- 97. Most Cost-Effective Top Revenue Generator Fastest Results
- 98. 44% of email recipients made at least one purchase last year based on a promotional email.
- 99. Millennials with Email Discounts “More than any other, millennial subscribers want personalized, relevant communications. They expect brands to respect their preferences.”
- 102. MotionMail
- 103. When do I Email Signups?
- 104. Event Dates: July 20-30, 2016
- 105. Event Dates: Sept. 2-5, 2016
- 106. Build Your Email List During Event
- 107. Who has signed up for an to get a discount?
- 108. Offer Sign Up Incentives • Sign up for our email list & get 25% off your ticket • Sign up for exclusive deals and discounts! (Even if you DON’T offer a specific discount) • Now is your chance before they buy!
- 109. Test What’s Working
- 110. Use a Facebook Survey Tool • Your fans & their demographic data is already there • You can use Facebook Ads to get it in front of more people • Offer an incentive for the people that fill it out!
- 111. Type Simple Survey in FB Search
- 112. When to Send Email • Strategically plan emails to go out before the morning news • Allows local news station to talk about your event • Check your open rates, but most see success on Tuesday & Friday mornings
- 113. More Free Online Marketing Tips! Website www.saffire.com The Amplifier www.saffire.com/podcast Facebook Saffire Twitter @SaffireLLC Instagram saffirellc Pinterest saffireevents YouTube saffirestudio Questions?