4. saffireevents
EVENT PORTFOLIO
Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July
Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National
Livestock Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley
Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
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NOTES ABOUT THE PROGRAM
• No need to write it all down– Leave me your
business card or a piece of paper with your
contact information and I’ll send you the slides.
• Feel free to Use your device!
• Ideas are not in order of importance.
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INFO ON HOMEPAGE
1
Now more than ever, your homepage must be enticing.
• Users want to spend an average of 10 seconds on a
webpage. What would a user see in 10 seconds on
your homepage?
• Could they find what they needed and move on
within your site or would they leave?
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ADD A PHOTO UPLOAD TOOL
2
Use entertainment options to increase time on site.
• Allow your customers to upload their photos to
your website. Have a photo contest even. (Then,
you can later use the photos for your marketing.)
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ADD OTHER INTERACTIVITY
• You can also have:
•
•
Polls, Photo galleries, Video galleries, Twitter Feeds etc.
Your website has to be your main priority. It affects every
other portion of your online marketing & ecommerce.
• GOAL: Drive traffic to your website.
3
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ON SOCIAL: INCLUDE A PHOTO
4
A VERY IMPORTANT TIP
• EVERY social platform reports higher interaction
when a photo is included.
• Tweets with image links get 2x more interaction.
• The Engagement Rate on Facebook posts with
photos is .37%. Without a photo, it’s .27%.
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PHOTO IN POST, NOT LINK
5
• Use the Upload Photos/Video function to publish
photo files directly into your post instead of
posting a link that shows a thumbnail.
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ALSO INCLUDE VIDEO
7
• Include video on your website, on your social
media, wherever you can. Link to YouTube or
embed the video right in your page.
• Consider This: 100 MILLION videos are watched
every week on YouTube. Don’t you want to be a part
of the party?
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MAKE FOLLOWERS INSIDERS
9
• Make sure your Facebook & Twitter followers are
the first to know about entertainers, ticket sales
and other big event announcements.
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POST VENDOR DEALS
10
• Ask your vendors in advance if they want to
participate in a “2 for 1” discount deal, and then
post it to your social media and website.
• Remember to include a photo if it’s on social
media!
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PARKING-GREAT FOR TEXTS
11
• If your event is notorious for bad parking, promote
your text list as a parking update mechanism.
• Might want to include a “Don’t Text & Drive!” every
so often for your civic duty.
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CREATE CONTESTS FOR INTERACTIVITY
12
Facebook has changed its contest rules!
• Biggest change: You can now utilize likes and
comments as voting mechanisms.
• You still can’t make people tag themselves as part
of a contest.
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BE A BIG DEAL
13
• Post information about weather, big local news stories,
incidents, accidents whatever you can think of on your
social media.
• Sometimes the things that people care about will SHOCK
you.
• You can also post YOUR breaking news and ask local news
organizations to follow you.
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Use #nofilter
15
• It seems crazy, but on Instagram, Fortune 500
companies recently reported getting 20% higher
interaction on photos with #nofilter than the next
highest filter option.
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TRY IFTTT
16
• It stands for: IF THIS THEN THAT.
• You create “recipes” to make something
automatically happen within your social media.
• For Saffire, we use: IF we post to our Instagram,
automatically post it on our Facebook.
• Search IFTTT in your App store or go to
www.ifttt.com.
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PROMOTE YOUR SPONSORS
• Use your social media as a way to interact with
your sponsors—especially big ones!
• They will retweet and favorite you.
EVERYBODY WINS.
17
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OFF SEASON
20
• Post photos of your fairgrounds in the winter,
covered in snow…or rain as the case may be!
• Say something creative like, “We’re in hibernation!
What do you miss most about the fair?”
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MORE OFF SEASON
21
• Everyone loves a random holiday. Look them up in
advance, and post about them. You can even
schedule it in advance through Facebook now!
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EXAMPLE COMMENT
“Playing washer pull or draw a number. It
was something my family could afford & it
benefited a great group. We'd win a small
plant or something & just could not walk
away. We would just keep playing.”
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TWEET SHORTER
22
• No need to use all 140 Characters! (That would be
crazy long!)
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• This is partially because they can be retweeted.
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USE TWITTER ANALYTICS
25
• You can now view analytics from your twitter
account!
• Go to http://analytics.twitter.com/
• It’s going to say “Advertise on Twitter” (Since
you’re smart, you will know it’s more than that
now!)
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SPEND 30 MINUTES: GOOGLE+
Why?
• When people +1 your page, it can have a
significant impact on Search Engine Ranking
• Google+ has merged with Google Places
• Google Communities serves as a place where
people can chat about your business.
27
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JOIN THE (EMAIL) CLUB
28
• EVERYBODY loves to be a part of a club.
• Make your email list or text list a “club” sign up or
encourage people to pay to join with perks.
• Can do kids & adults!
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ONLY WRONG TO BE SILENT
30
• The internet is fast moving; people are quick to
forget. Today’s story is yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The
worst thing you can do is not be a part of the
conversation.