Safia Qureshi

London, United Kingdom United Kingdom

Founder & CEO

CleanTech / Environment

Safia Qureshi is an award-winning Architect, designer and educator. Born in London, UK, she launched Studio [D] Tale in 2015 to build projects with high social and environmental impact. She then incubated and launched the studio's first startup Cup Club in 2016. In 2016 she was acclaimed by Core77 Magazine to have developed a 'creative business with a social edge.' Safia’s work is recognised for its innovative use of design, digital exploration, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognisable, encompassing brand identity systems, system design, product innovation, digital interfaces and architecture.