run a Facebook ad campaign-dmnd- Udacity - project 3- part 1

1. Run a Facebook Campaign
Project 3

2. Campaign Approach
´ I’m selecting my target audience by,
1. Location – I have chosen US, India, Bangladesh, Egypt and Pakistan
because these five countries have got the largest user base of Facebook.
So that my as will have a vast reach. among users,
2. Age group – 18 – 35, I have chosen this age group because most of the
users on this age category will be looking to start up their carrier after
leaving school, working and trying to lead their career with digital
marketing and also users who are really looking forward to start up their
own business.
3. Interest and behavior – within the age limit I will target on users who are
interested in digital marketing and people who wants to do their higher
studies.

3. ´ Budget for the campaign – as per the project guideline I have set the
budget of $125.00 USD
´ Campaign schedule – I have scheduled the campaign for 5 days
´ Campaign content – I have selected a text line to grab the attention of
target audience. I made sure the text line is simple and clear to the
audience. The images I have selected talks about what product I’m trying
to market.

4. Background & Demographics
1. MALE
2. 24 YEARS
3. BACHELOR DEGREE
4. WORKS IN IT INDUSTRY
5. $50000 PER ANNUM
MUAAZ
Needs
1. IDENTIFY MY ABILITIES AND
SKILLS
2. CREATING NEW JOB
OPPERTUNITIES
3. WORKING ON REAL TIME
PROJECTS.
Hobbies
1. GAMING
2. BLOGGING
3. SWIMMING
4. MUSIC
Goals
1. TO BE AN EXPERT IN
MARKETING
2. TO START MY OWN
BUSINESS
Barriers
1. TIME RESTRICTIONS
2. LACK OF
CLASSROOM
INTERACTION
Target Persona

5. Marketing Objective
´ To grab all the potential candidates for the digital marketing nanodegree
program and encourage them to download our free ebook and gather
200 email ID’s within the budget of $125 in five days time.

6. KPI
´ Number of likes and shares
´ Number of downloads
´ Number of email address collected
´ Number of clicks

7. Campaign Screenshots

8. Campaign Summary

9. Ad Summary

10. Ad Images 01

11. Ad image 02

12. Ad Image 03