How corporations and NGOs can contribute to successful partnerships
THE OBJECTIVES •How not why •CSR v PR •The Business Case •To assist communication with business •To help maximize value from business partnership opportunities. ISSUES AND CHALLENGES •The boundaries of responsibility •Beyond compliance •Setting and meeting standards •Building trust and confidence •Governance and corruption •Local economic development •Social inclusion •Environmental protection •Emerging population issues •Making partnerships work DEFINING ‘PARTNERSHIP’ •“An association between people in business where the risks and benefits are shared” •“A relationship between people (as in marriage, games-playing and dancing)” What Works •Business Imperative : The Business Case •Transparency •Shared vision, goal and objectives •Partnership •Understanding of ‘others’ perspective •Understanding of reality what works •Adaptability and adoptability What does not Work •Arrogance •Contractor –contractee relationship •No match with core objectives of both the NGO and the Corporate •Too much of turbulence in the external environment Some Successful examples •Project Shakti •Daimler Chrysler •One world and British Telecom •Microsoft and CAP foundation
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (20)
Similar a How corporations and NGOs can contribute to successful partnerships
Similar a How corporations and NGOs can contribute to successful partnerships (20)
Último
Último (20)
How corporations and NGOs can contribute to successful partnerships
- 1. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi CSR CASE BOOK- How Corporations and NGOs can contribute to successful partnerships
- 2. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi THE OBJECTIVES • How not why • CSR v PR • The Business Case • To assist communication with business • To help maximize value from business partnership opportunities.
- 3. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi Suppliers Shareholders Employees Customers Community Better societyShareholders Employees Customers Community Suppliers What’s a company for? Maximising value for shareholders or society as a whole? Community = Employees = Customers = Shareholders = Suppliers
- 4. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi ISSUES AND CHALLENGES • The boundaries of responsibility • Beyond compliance • Setting and meeting standards • Building trust and confidence • Governance and corruption • Local economic development • Social inclusion • Environmental protection • Emerging population issues • Making partnerships work
- 5. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi DIFFERENT COMPANY APPROACHES 1st Wave 2nd Wave 3rd Wave 4th Wave Purpose Philanthropy Strategic philanthropy Community Investment Healthy business environmen t Motive Morality Long-term self-interest Long-term/direct self- interest Direct self-interest Strategy Ad Hoc Systematic Strategic Organisational ow nership Staff Administrator Manager Entrepreneur/consultants Ingrained at all managemen t levels Structure Detached from Business activities Detached but linked to business interests Part of line structure Integrated w ith business functions Initiative Passive Responsive to requests in target areas Initiating Integrated into daily decision-making Contribution Mainly cash or goods Cash or donations Skills and cash Business resources Embedded in profit and growth goals Drivers ChairmanÕswhim Guidelines in place Business linked Guidelines in place Part of business strategy Sustainability One-offs Assistance in specific issues Nurturing and capacity building of NGOs Ongoing part of business managemen t/goals and appraisals
- 6. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi DEFINING ‘PARTNERSHIP’ • “An association between people in business where the risks and benefits are shared” • “A relationship between people (as in marriage, games-playing and dancing)” OXFORD ENGLISH DICTIONARY
- 7. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi What Works • Business Imperative : The Business Case • Transparency • Shared vision, goal and objectives • Partnership • Understanding of ‘others’ perspective • Understanding of reality what works • Adaptability and adoptability
- 8. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi What does not Work • Arrogance • Contractor – contractee relationship • No match with core objectives of both the NGO and the Corporate • Too much of turbulence in the external environment
- 9. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi Some Successful examples • Project Shakti • Daimler Chrysler • One world and British Telecom • Microsoft and CAP foundation
- 10. 22nd South Asian Fundraising Summit December 3 – 4, 2011, India Islamic Cultural Centre, New Delhi Thank You Vikas Goswami