1. Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved.
Press Release For Immediate Dissemination
Mahindra Introduces DiGiSENSE;
Ushers in 24x7 Connected Vehicle Technology for Jeeto and
Imperio
 First OEM in India to offer a cloud-based technology platform in small commercial
vehicles
 To begin with, the primary customer segments being targeted are e-commerce &
logistics companies and captive customers
 Set to improve efficiency and productivity of its customers, thereby enhancing the
experience of vehicle ownership
September 26, 2016, Mumbai: Mahindra & Mahindra Ltd (M&M Ltd), part of the US$ 17.8
billion Mahindra Group, has introduced DiGiSENSE, a revolutionary connected vehicle
technology solution in its small commercial vehicles Jeeto and Imperio. This will enhance
productivity of these vehicle owners thereby opening up a whole new dimension to the
experience of vehicle ownership. DiGiSENSE technology will be available in the X7 16 (BS4)
variant of Jeeto and SC VX & DC VX variants of Imperio.
Mahindra becomes the first OEM in India to offer a cloud-based technology platform in the
category of small commercial vehicles.
DiGiSENSE will empower customers, dealers and service teams to access vital information
about their vehicles remotely, on a real time basis. The DiGiSENSE technology will particularly
benefit e-commerce companies, logistics companies and captive customers to improve their
efficiency and productivity. With the introduction of this technology both Jeeto and Imperio are
set to score higher over its nearest competitors.
According to Pravin Shah, President & Chief Executive (Automotive), Mahindra &
Mahindra, “Today the need to stay connected is a basic necessity for our commercial vehicle
customers, to control their businesses & improve productivity. With the introduction of
DiGiSENSE we have become the first OEM to introduce a connected vehicle technology in
our small commercial vehicles, Jeeto and Imperio, for the utmost convenience of the
customers.I am confident that this will further revolutionize the way our customers will interact
with their Mahindra vehicles.”
Digitization is emerging as a key differentiator for business transformation and connected
vehicle technology is one such manifestation. Developed by Mahindra, DiGiSENSE is the
first of its kind technology platform which is multi-application and multi-product enabled. This
unique technology connects the owner to his vehicle and enables him to control its usage and
prevent misuse. It is a smart application that will empower customers to digitally build
knowledge 24X7 about the performance and location of their vehicles. Drivers can contact
emergency breakdown services or pull up a route planner at the touch of a button, fleet owners

2. Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved.
and dealers can track the location of their vehicles in real time, while remote diagnostics and
reports allow service teams to monitor the vehicle’s health and productivity parameters.
Available as a subscription-based service at an affordable price, DiGiSENSE will eventually
be available across the entire line-up of Mahindra’s vehicles. DiGiSENSE will be available at
a delta price of Rs. 5,000 for Jeeto (X716 BS4) and Rs 6,000 for Imperio (SC VX and DC VX).
Mahindra is also providing an invitation offer of 1 year free subscription for the customers.
Key Features of DiGiSENSE applicable for Jeeto and Imperio:
Vehicle Tracking – It ensures locating the vehicle in real time, tracking the history of the
vehicle travel, facilitating better planning and control of business deliveries.
Geo Fencing – Helps to create a fence within which the vehicle operates, for safety and
savings, monitors the routes followed by the drivers and alerts in case of any violation
Route Planning – This is a scientific method of route planning for the shortest and the fastest
route, thereby reducing idling time in traffic zones with better route. This saves time, fuel cost
and improves productivity
Remote Engine Diagnostics – Diagnoses potential problems with the engine, even remotely
and reduces the turn-around time during breakdown
Vehicle Breakdownassistance – The emergency alert button immediately alerts the nearest
service centre and can notify the owner, without any trouble of searching for assistance
Vehicle Usage and Delivery Reports – Snapshot summary of the vehicle usage basis
distance, location, alerts, deliveries completed, breakdown etc. It also analyses potential
improvements in business by changes in vehicle usage pattern
SMS & Webpage Alerts – The web/app notifications and sms alerts enable greater driver
control for geo fencing, over speeding, excessive idling etc.
About Jeeto
Launched in June 2015, Jeeto is the first ever product in its category with a modular range of
8 mini-trucks to caterto the varied needs of the sub 1 tonne load segment customers.Available
in S, L & X series, it caters to the 3 wheeler, micro-truck and mini-truck customers. Since its
launch Jeeto has been a game changer in last mile distribution with its modular range,
unmatched versatility and superior efficiency to haul goods across different segments. Jeeto
has been designed for refined performanceand delivers fuel efficiency of upto 37.6 km/l, which
is the best in this segment. All these along with strong customer validations have resulted in
Jeeto being awarded the Apollo CV of the Year Award. Going beyond the product’s
performance, Jeeto also features in Make in Telangana video and has received excellent
response from ecommerce and captive customers. Amazon has chosen Jeeto as a preferred
vehicle for its two wheeler upgrade program. Jeeto X7-16 BS4 with DiGiSENSE will be
available at Rs. 3.10 lakhs (ex-showroom Mumbai).
About Imperio
Mahindra’s premium and aspirational pick up Imperio was developed to cater to the small and
medium businesses transportation needs. It has enhanced the face of the pick-up segment in
India with its stylish futuristic design, premium interiors, superior performance and enhanced

3. Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved.
driving experience. With a host of first in class features the Imperio scores highly over its
nearest competitors. Manufactured at Mahindra’s state of the art Chakan plant, the Imperio
comes with a class-leading warranty of 3 years/1 lakh km (whichever is earlier) and is available
in four variants, two single-cabin options (SC, SC-VX) and two double-cabin options (DC, DC-
VX). The vehicle is supported by Mahindra’s service network, which is one of the largest and
spread across the country. Imperio with DiGiSENSE will be available at Rs. 6.83 lakhs (ex-
showroom Mumbai, for SC VX BS4) and Rs. 7.35 lakhs (ex-showroom Mumbai for DC VX
BS4)
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power
mobility, drive rural prosperity, enhance urban lifestyles and increase business
efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides
employment opportunities to over 200,000 people in over 100 countries. Mahindra
operates in the key industries that drive economic growth, enjoying a leadership
position in tractors, utilityvehicles, informationtechnology, financialservices and vacation
ownership. In addition, Mahindra enjoys a strong presence in the agribusiness,
aerospace, components, consulting services, defence, energy, industrial equipment,
logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India
in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global
2000, a comprehensive listing of the world’s largest, most powerful public companies,
as measured by revenue, profit, assets and market value. The Mahindra Group also
received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’
category in 2013.
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Media contact information:
Mohan Nair
Vice President (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com