It has to utilize all FB platform features available: publish2stream, notifications, publish pictures, become a fan, bookmarking, email etc.

Leverage others: Cross promotion and marketing.

The Tweets should be continuous feeding info to the followers about the game enhancements , features, news, announcements and event notifications.

The Twiiter page should be connected with the official Fan Page in Facebook by Tweetconnect etc. It is a nominal but great feature which gives the user an idea of how active the Game actually is. (As said earlier the key is to be “everywhere”)

Social networking sites- FB & Orkut

Micro blogging sites- Mainly Twitter

Google, Yahoo groups

Social book marking sites- Digg, Delicious etc.

Social news sites

Online press release sites

Blogs

Social networking sites- FB & Orkut

Micro blogging sites- Mainly Twitter

Google, Yahoo groups

Social book marking sites- Digg, Delicious etc.

Social news sites

Online press release sites

Blogs