Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.

2. Sagefrog Marketing Group has conducted this marketing mix survey for ten years.
The purpose of the survey is to provide a planning tool to help marketing professionals
optimize their results and return-on-investment.
One hundred marketing and management professionals participated in our survey.
Manufacturing & Distribution
Software & Technology
Healthcare & Life Sciences
Business & Professional Services
Other
27%
23% 20%
14%
16%
© 2017 Sagefrog Marketing Group, LLC. Slide 2

3. About Half of Businesses
Don’t Have A Formal Marketing Plan
45%Yes, has a plan
55%Does not have a plan
© 2017 Sagefrog Marketing Group, LLC. Slide 3

4. About Half Outsource Marketing
48%In-House
52%Outsource & Both
© 2017 Sagefrog Marketing Group, LLC. Slide 4

5. Most Outsourced Marketing is Project-Based
49%Project
27%Both
24%Retainer
© 2017 Sagefrog Marketing Group, LLC. Slide 5

6. © 2017 Sagefrog Marketing Group, LLC. Slide 6
Percent of Revenue
Companies Spend on Marketing
Greater
than 15%
Less
than 1%
15%
0% 5% 10% 15% 20% 25% 30% 35%
10%
5%
1%
9%
11%
14%
34%
18%
14%

7. Website Development
Digital Marketing
Tradeshows and Events
Email Marketing
Traditional Advertising (Print)
TopAreas of Marketing Spend
Include Digital Channels
© 2017 Sagefrog Marketing Group, LLC. Slide 7

8. Top Sales Lead Sources
Most Leads
Least Leads
Referrals
Email Marketing
Tradeshow Events
SEO
Social Media Marketing
Traditional Advertising (Print)
Pay Per Click
Public Relations
Programmatic
Telemarketing
Direct Mail
© 2017 Sagefrog Marketing Group, LLC. Slide 8

9. Digital Channels Provide the Best ROI
Online Marketing
Tradeshows and Events
Email Marketing
Public Relations
Traditional Advertising (Print)
Telemarketing
Direct Mail
Highest ROI
Lowest ROI
© 2017 Sagefrog Marketing Group, LLC. Slide 9

10. ­­MarketingTactics
Digital Marketing Channels Remain the Most Popular
website
emailmarketing
socialmedia
searchengineoptimization
pressreleases
tradeshows
whitepapers
directmarketing
printadvertising
searchenginemarketing(PPC)
webinars
seminars
onlineadvertising(CPM)
other
telemarketing
books/ebooks
86% 73% 64% 50% 48% 48% 36% 34% 34% 27% 27% 23% 23% 16% 16% 14%
© 2017 Sagefrog Marketing Group, LLC. Slide 10

11. Popularity of Social MediaTactics
Networks and blogs used most
LinkedIn
Facebook
Twitter
Blog
Youtube
DoNotUseSocial
Instagram
Vimeo
Slideshare
Pinterest
Snapchat80% 55% 45% 23% 16% 14% 11% 9% 7% 7% 2%
© 2017 Sagefrog Marketing Group, LLC. Slide 11

12. HalfThink Social Media is Important
Very Important 9%
Important 27%
Somewhat Important 14%
Neutral (no opinion) 36%
Unimportant 14%
50%
© 2017 Sagefrog Marketing Group, LLC. Slide 12

13. Most Spend 3 Hours or Less Per Week
on Social Media
41%
10+
Hours
7-9
Hours
4-6
Hours
1-3
Hours
Less than
1 Hour
7%
0%
27% 25%
SocialMediaUsage
66%
© 2017 Sagefrog Marketing Group, LLC. Slide 13

14. 43% Plan to Increase Their
Marketing Budget
43%Increase
50%Stay the Same
7%Decrease
© 2017 Sagefrog Marketing Group, LLC. Slide 14

15. Sagefrog Marketing Group, LLC is a full-service B2B marketing agency that specializes in
healthcare, technology and business services. Founded in 2002, with offices in Doylestown,
PA and Princeton, NJ, our capabilities include branding, digital, public relations & social,
traditional and integrated marketing.
Contact us and we will leap into action!
www.sagefrog.com • (215) 230.9024 •
About Sagefrog Marketing Group
success@sagefrog.com
All Rights Reserved © 2017 Sagefrog Marketing Group, LLC. Slide 15