Idiot's guide to video marketing

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This presentation addresses these points: Things to talk about would be: 1. How to take video without being a videographer or any training in filmmaking 2. Tools you can use and how to take video right form your phone – even apps to use? 3. Video content. What can the airports take video of? What is compelling content? How long should the video be? 4. How do you do it? Some examples of successful “homemade” videos 5. How to optimize the video so it gets found 6. Why take video?

Empresariales Educación

The (Multitasking,
Multi-hat-wearing)
Idiot's Guide To Video
Marketing

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Get the FREE Airport In-depth
Web Marketing Analysis White
Paper here:
http://www.sagerock.com/airport

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

You never know what
is going to flop and
what is going to be
great.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

From: http://www.techwelkin.com/

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

If three of the major US networks were
broadcasting 24 hours a day, 7 days a

week, 365 days a year for the last 60
years, they still wouldn’t have
broadcast as much content as is uploaded

to YouTube every 30 days.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

#1 video in YouTube for the word “Airport.”

The animated story of one man's epic journey, created entirely from public
domain symbols. In other words, an airport story told in the language of
airport infographics.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

What Bitches Wear At The Airport

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Your Best Video Camera

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

I also like:

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

If you want to make an investment consider a DSLR with Video

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Consider a mount for your smartphone to put on a tripod

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Consider getting a Gorillapod to hold
your camera.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Using an External Audio Device will significantly improve
your video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

I like buying
from Cowboy
Studio because
their stuff is
pretty darn
good and
super cheap.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

You can
trim
videos
directly in
the Photos
app on
your
iPhone.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

You can get the YouTube Android
App.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

I use this tool to trim videos on my Android Phone.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Edit Your Videos Within YouTube at:
http://www.youtube.com/editor

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Use Annotations to:

•Add background information
about the video

•Create stories with multiple
possibilities (viewers click to
choose the next scene)

•Link to related YouTube
videos, channels, or search
results from within a video

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

How to get the word out about your video…

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Use Google AdWords for Video

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Akron-Canton
Regional
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Hartsfield
Jackson
Atlanta
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Denver
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Dallas/Fort
Worth
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Detroit
Metropolitan
Wayne County
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

George Bush
Intercontinent
al Airport
most viewed
video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Indianapolis
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Kansas City
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Orlando
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Raleigh-
Durham
International
Airport most
viewed video.

SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

Jacksonville
International
Airport most
viewed video.

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Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

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Idiot's guide to video marketing

1. The (Multitasking, Multi-hat-wearing) Idiot's Guide To Video Marketing SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

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18. Consider a mount for your smartphone to put on a tripod SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

19. Consider getting a Gorillapod to hold your camera. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

20. Using an External Audio Device will significantly improve your video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

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23. You can trim videos directly in the Photos app on your iPhone. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

24. You can get the YouTube Android App. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

25. I use this tool to trim videos on my Android Phone. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

26. Edit Your Videos Within YouTube at: http://www.youtube.com/editor SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

27. Use Annotations to: •Add background information about the video •Create stories with multiple possibilities (viewers click to choose the next scene) •Link to related YouTube videos, channels, or search results from within a video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

28. How to get the word out about your video… SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

29. Use Google AdWords for Video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

30. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

31. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

32. Akron-Canton Regional Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

33. Hartsfield Jackson Atlanta International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

34. Denver International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

35. Dallas/Fort Worth International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

36. Detroit Metropolitan Wayne County Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

37. George Bush Intercontinent al Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

38. Indianapolis International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

39. Kansas City International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

40. Orlando International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

41. Raleigh- Durham International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

42. Jacksonville International Airport most viewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

43. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

Idiot's guide to video marketing

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Idiot's guide to video marketing