2. We are drowning in Email…
• Average consumer
receives 100+
messages a day
• Consumers spend 2.5
hours a day
managing email
• Action rate is less
than 1% overall
2 confidential & proprietary
3. …Medium has not evolved in 15 years
• 1-way communication
• Over 70% of email is
marked as Spam
• Lowest common
denominator
• Volume 60%↑while
response rate 15%↓
3 confidential & proprietary
4. Solution is ActiveMail
• Assured – completely secure, reinforces
permission-based email that is desired by end
users; up-to-date
• Actionable – no need to click out, all one’s
needs can be done with fewer steps
• Awesome! – rich media, interactive, and totally
engaging experience
4 confidential & proprietary
5. ActiveMail leads to Better Results
Static Mail
Plain text or images blocked Rich Media & Images default on
Content mostly fixed when sent Always fresh and up to date
1-way communication Interactive and engaging
Insecure, can deceive user Secure and authenticated
Must leave email to do something All the action’s in the mail
Low engagement rate High conversion rate
leading to higher sales
5 confidential & proprietary
12. ActiveBar – Interaction in Email
Settings:
Social buttons: - Enable/disable senders
- Like the deal/product/sender - Enable/disable ActiveLinks
Sender’s logo
- Share the deal/product/sender
Communication area:
- About ActiveMail
- Feedback
- Preferences
- Social sharing
- Help
confidential & proprietary
13. Tangible Benefits
• Benefits to End Users:
• Prioritize what is important
• Take immediate action
• Save time
• Enhance website experience
• Benefits to Senders:
• Improve conversions
• Gain more attention from end users
• Increase customer engagement
confidential & proprietary
14. About ActivePath
• Inventors of the ActiveMailTM technology
• Top 10 Company to watch by Bank Technology
News, December 2011
• Winner of Netbanker Online Banking Report
“Best of Web”, August 2010
• Broadening from financial services to
ecommerce and consumer applications
• Backed by World class investors including
Battery Ventures, Gimv, and Genesis Partners
confidential & proprietary
15. For more information, please contact:
Jeff Kupietzky jeff@activepath.com
confidential & proprietary
