Evaluation question 1 part 1 (digipak and poster)

1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
Sarah Byard.

2. • The same font(s) are used throughout the
digipak.
• Features photo of the artist.
• Features a logo or motif.
• Features the artist’s name.
• Pop digipaks tend to be bright and colourful.
Conventions of a Digipak.

3. Same fonts used throughout.
I used two major fonts in my digipak; one for the title and lyrics, linking the two.
The same font here shows that these lyrics are in the album, as they are the same
font as the album title. I used a different font for the artist name, as I thought that
could be the font they use in every album for their name, like their logo.

4. Features photo of the artist.
I used two photos of the band in the digipak, because it was the band’s first album and
so they would want to get their faces out their. Having two long shot pictures of the band
makes them more memorable, as the audience sees them more. The use of a picture is
especially useful for newer bands; however, it can still be used for more experienced
bands, such as Maroon 5.

5. Features a logo or motif.
I used the recurring motif of doodlings in my digipak, because I felt it added a more
personal touch to the digipak (I’ve gone into this in detail in a previous post – see my
analysis of the Sisters Of Mercy digipak). The use of logo or motif is useful as it makes the
digipak more recognisable to the target audience, as they will associate it with the band.
As my band is relatively new, I did not include a logo; however, the different font used for
the band name could be used in later releases as their logo.
This logo of the man is used throughout the marketing
campaign and music videos for the album.

6. Features the artist’s/album name.
(these two pictures put together absolutely cracks me up)
The use of artist’s and album name is obviously important, otherwise the target audience
wouldn’t know what they were buying. I used the artist name twice in the album
because it is their first album and so they want their name to be repeated, in the hope
that the target audience will remember it more easily.

7. Bright and colourful.
I used bright colours in my costumes, background and fonts to make it stand out, so my
target audience would be more likely to see it in a shop and want to buy it. I used the
bright colours as well to appeal to my younger target audience, as they like
bright, colourful things and are drawn towards them.

8. Conventions of an Advertising Campaign.
• Features the name of the artist & album.
• Links to the CD/digipak and/or lead single
music video.
• Features date of release.
• Similar fonts throughout.
• Advertising campaigns in the pop genre tend
to be bright and colourful.

9. Name of artist/album.
The name of artist and album are obviously very important because otherwise the target
audience wouldn’t know what they were buying. There are bands who don’t have their
name or the name of the album on the poster; however these are usually well
established bands (such as Muse or REM). I included the name of the band and album on
my advertising poster because the band is new and so they would need to get their name
and the name of the album out there so that people will know what to buy.

10. Links to CD/digipak.
Including a link between advertising
campaign and digipak is
important, as if they are similar, the
target audience will see the
poster, then see the digipak and
remember it. The target audience
will also know what to look for if the
two are similar, which is why I have
done it. The same fonts and similar
background and pictures help to do
this. The green on the poster is
slightly brighter, as I wanted the
poster to stand out more and catch
people’s eye so that they would
want to buy the digipak.

11. Date of release.
The date of release is a good thing to have if you are a relatively new band. This is
because they will not have a massive fanbase who will be looking out for their
releases and so having the date will in theory gain more sales for the band. I included
the date of release for our band because I felt that because we were a new band we
would need to make sure our target audience knew when they could buy the album.

12. Similar fonts throughout.
The use of similar fonts throughout is
more of an aesthetic thing than
anything, because it looks cluttered and
ugly if too many fonts are used. I chose
this font for both digipak and poster
because it looks like the kind of font
you would see in a horror film or a
monster film.

13. Bright and colourful.
Bright, colourful posters are a convention of pop for two reasons. The first is that it
appeals to the young target audience; the second being that it stands out and makes it
more noticeable amongst all the other posters out there. I made mine colourful and bright
for both these reasons, and also to link it to my digipak.

14. Posters/albums referenced:
• Tape Deck Heart – Frank Turner (poster)
• Out Of Control – Girls Aloud (poster)
• Infinity On High – Fall Out Boy (poster)
• Accelerate – REM (poster and album)
• Overexposed – Maroon 5 (album)
• Love Ire & Song – Frank Turner (album)
• Right Here Right Now – Olly Murs (album)
• Won’t Be Soon Before Long – Maroon 5 (album)
• The Black Parade – My Chemical Romance
(album)