![Company History ,[object Object],[object Object],[object Object],[object Object],[object Object],Lufthansa](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Lufthansa Case Study
- 1. Lufthansa Going Global, but How to Manage Complexity? Adel Donnych Jason Myat-Hsu Yusuke
- 11. Lufthansa Lufthansa Key Strategic Issues
- 31. Lufthansa Oneworld SWOT Strengths : Focus on quality Complementary global network None of its members declared bankrupt Opportunities : Anti-trust immunity JAL’s presence Expecting growth Mexicana joining in 2009 Weaknesses : Smaller than the other two Can’t compete in equal terms North America Threats : Economy Member’s bankruptcy Member may leave for other alliances
- 32. Lufthansa SkyTeam SWOT Strengths : 2 nd biggest alliance Market share in the North America Opportunities : Vietnam Airlines joining in 2010 Growth in Asia Weaknesses : Oceania and Middle East Lost $19.5 billion in 10 years Threats : Economy No Japanese Airlines Loss of Continental Airlines
- 36. Economical Situational Analysis Lufthansa
- 37. Return on Assets Lufthansa
- 39. Cash Vs. Capital Expenditure Ratio Lufthansa
- 41. SWOT Analysis: Lufthansa Lufthansa Strengths Opportunities Weaknesses Threats
Notas del editor
- ｷ Fleet – about 350 aircrafts According to Lufthansa’s website, most of their aircraft are noted for quiet and low air-pollutant operation. ｷ Transportation – owns and operates shuttle services to transport passengers to and from airports worldwide ｷ Lounges - At more than 60 airport destinations, lounges are already in place, and Lufthansa is investing more than 150 million euros in new lounges and upgrades. ｷ Catering services – Operating under Lufthansa Service Holding corporation, they are The world’s largest airline caterer and provider of inflight service solutions. Revenue from their catering services in 2008 was over 230 billion Euros.
- 2002, and 2003 – Lufthansa suffered from a two-year traffic decline due to the 9/11 attack in 2001. 2008 – up until 2007 the ROA is looking good, but it dropped below 4% due to the economy downturn. Lufthansa also purchased 19% of JetBlue’s share in late 2007.
- Lufthansa’s cash revenue dropped very low in 2001