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Social media case study - Marketing your event

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saidWot
saidWot

The document summarizes a social media campaign conducted around a presentation given by a company representative at a conference. The campaign's objectives were to create brand awareness, showcase thought leadership, and generate leads. Key activities included live tweeting the event on Twitter and analyzing engagement. Results included 20 new Twitter followers, 4 new LinkedIn followers, and 2 new demo accounts and meetings with potential clients. Post-event, the company continued engagement through blogging and leveraging successful channels like LinkedIn and SlideShare.

EmpresarialesNoticias y política
1 de 19
Campaign period: 30 March – 3 April 2011.
The Campaign and The Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*The main social media platform used at the event was Twitter (live tweeting from the event).
The saidWot Model
We Listened ,[object Object],[object Object],[object Object],[object Object]
We Listened: Twitter *69 of these mentions were not picked up by the saidWot app as the mentions did not contain specific keywords that were set up.
We Analysed: Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],* Data from the saidWot ORM Tool.
We Analysed: New Followers ,[object Object],[object Object],[object Object],[object Object],[object Object]
We Analysed: New Twitter Followers ,[object Object],[object Object]
We Analysed: Re-Tweets
We Analysed: Tweets to saidWot
We Analysed: Facebook ,[object Object],[object Object],[object Object],[object Object]
We Analysed: Shares - LinkedIn
The Results: Conversions ,[object Object],[object Object],[object Object],* Note: These results are only for the campaign period (30 March – 3 April).
The Results: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Results: Website Traffic www.saidWot.com ,[object Object],[object Object],[object Object],[object Object],*Above is an analysis of traffic to saidWot & Virtuosa websites from social media sites during the conference analysis period. Data from Google Analytics.
We Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Appendix Presented by : Etta Howell & Mangosuthu Malinga .
Thank you .

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