1. National Women’s Day
Case study
Reporting period:
08 August – 10 August 2012
Author- Zanele Mashimbye

2. Formalities
All data within this report was gathered via saidWot.
It is based on South African comments only.
This case study was not compiled for a specific brand, but purely out of
curiosity and a burning passion to showcase the impact of Online Reputation
Management
If you would like more information about
saidWot, please contact us:
www.saidwot.com/contact-us

3. Background
We tracked an amount of 609 comments over a period of 3 days (08 – 10
August 2012) with regards to National Women’s Day.
National Women's Day is an annual public holiday in South Africa on the of
9th August. This commemorates the national march of 20 000 women
(all races and ages) on this day in 1956 to petition against legislation
that required African persons to carry the "pass", special
identification documents which restricted an African's freedom of movement
during the apartheid era.

4. Where did the conversation take place
Conversations of the day were held online on
2 different social networks.
481 Comments were
posted on twitter.
128 Comments were
posted on facebook.

5. The Reach
• 609 people in the country commented on Women’s Day during the
reporting period.
• The cumulative brand reach is: R461 242 = 2 306 210 eyeballs overall.

6. Reputation
The overall reputation score is
2.40 / 5.0 A high number of comments (543) came in
on the actual day, 9th August 2012.

7. Statistics
Positive: 209 | Neutral: 389
Negative: 11
Majority of the comments were well wishes to South African women and the
celebration of Team SA at the Olympics.

8. What was said...

9. Messages

10. Love to the Olympics
The South African ladies and the team who participated in the Olympics also
received messages from home in celebration of the Women’s Day.

11. The negative side…
• 11 negative comments were posted.
• The comments varied from complaints about the broadcast being boring, women
being reckless on the dedicated day as well as general opinions.

12. The Audience

13. Events
Annually there is a celebration held where the President gives a speech in
celebration and commemoration of Women’s Day, the event is broadcast for
those who can’t attend.
The theme for 2012 was: 56 years of women united against poverty, inequality
and unemployment. The commemoration of the National Women’s Day took
place in Tshwane, Gauteng (Union Buildings) on 9 August 2012.

14. So what?
• This case study was put together to see what people said and think about Women’s Day.
• The categories were listed to show how many people still refer to the history of the day
and how many people see it as just another public holiday.
• Overall the day was celebrated, which proves that it is still a relevant topic in South Africa
and the celebration of women is still alive till this day.

15. More information
All information about the Soweto Fashion Week was gathered via our own ORM tool,
saidWot.
Links:
www.twitter.com
www.facebook.com
Other case studies can be found on:
http://www.saidwot.com/about-saidwot/case-studies
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