SMALL BUSINESS MANAGEMENT

2. GROUP MEMBERS
 SUBMITTED BY
 SAIFULLAH
 BILAL AHMED
 IBRAHEEM ANSER
 KHALID RAZZAQ
 RAHEEM ANSER
 HUSSAIN UD DIN
 SUBMITTED TO
 MISS FOUZIA MALIK

3. BUSINESS PLAN
CANNED FOODS

4. (PROFILE(OPPORTUNITY
 Agriculture plays a central and vital role in the development and
growth of economy of Pakistan. Livestock is an important sector of
Pakistan, which accounts nearly 49.10 percent of agriculture value
added and about 11.4 percent of GDP.*
 Unfortunately the vegetable & meat processing industry of Pakistan
could not reap the benefit of export business due to lack of proper
facilities available.
 The potential of the vegetable in rural economy may be realized
from the fact that 30- 35 million rural population is engaged in
agricultural rising. The average heard size per household is 2 acres
per family.
 As a large producer of vegetables and meat etc there are many
opportunities exist for Pakistan to move into high end market in the
canned food industry. There is very small local market for canned
food. Pakistan Army is the major buyer with an approximate annual
demand of 1,200 Tons.

5. COMPANY PROFILE
 NAME PUNJAB CANNING COMPANY( PVT) LTD
 TYPE PRIVATE
 LOCATION LAHORE
 FORM OF A BUSINESS PATNERSHIP
 NO. OF EMPLOYEES 96
 OWNERS/ENTREPRENEUR
 SAIFULLAH MALIK,
 BILAL AHMAD,
 IBRAHEEM ANSER,
 KHALID RAZZAQ,
 RAHEEM ANSER,
 HUSSAIN UD DIN,
 WEBSITE WWW.CANNEDFOOD.COM.PK
 CAPACITY varies depending on the staff efficiency and
availability of material and working hours

6. MISSION& OBJECTIVES
 MISSION
 OUR MAIN FOCUS WILL BE SERVING THE HIGH QUALITY FOOD AT
A GREAT VALUE
 OBJECTIVES
 TO ACHIEVE SUSTAINED GROWTH AND PROFITABILITY IN A FOOD
BUSINESS

7. MARKET ENTRY TIMING
Various products and services have high dependence on their
commercialization timing and delivery to the customers. The
suitable timings for starting production of Canned Food would be
the month of March/April (almost all types of vegetables are
available in this season) but the product should be delivered to
army before September

8. PROPOSED LOCATION
Selection of district or a particular city for a project has imperial
effects on fixed costs, operation costs and procedures. The sub-urbs
of Karachi, Lahore and Rawalpindi are good locations for this
project because of easy availability and low cost of land (growing
industrial clusters in these areas are due to this reason). Necessary
infrastructure is also available

9. MAJOR MARKET PLAYERS
 Shezan International Limited
 Ahmed Foods (Pvt) Limited
 Tasty Food Products, Peshawar
 Mitchell’s Fruits

10. BEGINNING INVESTMENT
 Fixed cost 8,112,500
 Working capital requirement 12,905,111
 Preliminary expenses 35,000
 Total 21,052,615
o PRODUCT MIX VEGETABLES WITH BRINING
Spinach,Peasgreen,Carrots,Turnips,Cauliflower,Ladyfinger,
Kaddu,Tinda,Tomato,Red Beans, Potatoes.
o BEEF WITH VEGETABLE
Beef and potatoes, Beef and peas, Beef and spinach, Beef and kabli chana
o CHICKEN
Chicken curry, Chicken masala

11. SWOT ANALYSIS
STRENGTH
Canned food being a resource based industry; the large
production of vegetables and meat etc. in Pakistan is strength for this
industry. Following are a few strengths of the project:
 Large export oriented industry in Punjab
 Quality raw material at cheaper rates is available all over the
country
 Self financed based industry, medium investment required
 Competitive advantage due to indigenous raw material and skilled
labour at cheap rates.
 Wide availability of manpower with available skills and
personalized knowledge of raw material and prices.

12. THREATS/WEAKNESS
The level of technology being used is very low. This not
only reduces the production capacity of the smaller
manufacturers, but also affects the quality of their product,
thereby affecting their competitive edge in the international
markets. If canning is done by untrained staff could cause
bugling and thereby fungus attacks which could damage
the production even at 100 %spoilage rate.

13. MARKET INFORMATION
 TREND/POTENTIAL
The size of canned food for local market is very small due to the
common habit of buying fresh produce on a daily basis, rather than
buying weekly and storing at home for later use.
The increasingly busy lifestyle of urban population in particular, has
led to an increased demand for convenience foods, such as canned
ready meals. Also, and increasing number of people
are finding it difficult to go shopping for food each day, and so more
people are now buying foods for use another day, leading to an
increased acceptance of canned food use.

14. TARGET CUSTOMERS
Our target market in this feasibility will be Pakistan Army as they have
Substantial current demand of approx 1,200 tons annually.
Pakistani canned vegetable, poultry and beef products exported
through proper grading, processing, packaging and transportation. A
small segment of market also exists in the form of tourists of Northern
Areas

15. (PRODUCTION PROCESS (FLOW CHART

16. DISTRIBUTION CHANNEL
FARMER RECEIVED PRODUCT
RAW MATERIAL COMPANY DISTRIBUTOR
PROCESS
DIFFERENT
OUTLET SELL
RETAILER
SELL IT TO
CUSTOMER
AFTER
PURCHASED
CONSUMED
BY
END USER

17. HUMAN RESOURCE REQUIREMENT

18. FINANCIAL ANALYSIS

19. FINANCIAL ANALYSIS

20. BALANCE SHEET

21. ANY QUESTIONS