2. Volkswagen group
Volkswagen was founded on 28 May 1937 in Berlin as
the “Gesellschaft zur Vorbereitung des Deutschen
Volkswagens mbH“
Hans Dieter Pötsc
Matthias Mülle
Volkswagen Group is as of 2016 the world's
second largest automaker after Toyota
Volkswagen India Pvt Ltd is a division of
the Volkswagen Group India, founded in 2007
Dr. Andreas Lauermann
The Group is made up of ten brands from seven
European countries: Volkswagen, Audi, SEAT,
ŠKODA, Bentley, Bugatti, Lamborghini,
Volkswagen Commercial Vehicles, Scania and
MAN.
3. Volkswagen Group factories:
The Group operates 94 production plants in 18 European countries and a further
eight countries in the Americas, Asia and Africa.
The Volkswagen Group sells its vehicles in 153 countries
Each working day, 501,956 employees worldwide produce some 34,500
vehicles, are involved in vehiclerelated services or work in the other fields of
business.
5. INBOUND LOGISTICS
Volkswagen’s suppliers deliver all
parts inside the manufacturing plant.
All the materials are stored in
”Naves” that are big hubs.
All the deliveries are under Just
In Time(JIT) and are penalised if
deliveries are not in time.
The Volkswagen Group has founded
the ONE.Konzern Business Platforms
for its worldwide procurement
processes and for the enhance of
qualitative supplier processes.
Primary activities:
6. Operations
The pressshop:
At Wolfsburg theplant processes around1,500metric tonnes
of sheet metal every day . Thesheet metal is cut and pre-
stamped into special plates, then they are fully galvanised.
The bodyshop:
It is next in the production process. Theyinvested in new, more
flexible technologies so the plant can react faster to different
demands. Various models can be built rightafter one another
on thesamelinewith no major modifications or delay.
The paintshop:
Achievesflawless results. After an intensive pre-treatment with all seams, folds and joints sealed, each car goes throughto have
sealants, colour and protective layersapplied.
The assemblyline:
Is whereengines and features are brought together in precise configurations. After assembly, rigorous measurements, final
adjustments and performancetests arecarried out to ensurethe quality our customers expect.
8. Outbound logistics:
Vehicle logistics plans and controls the transport
processes for all finished vehicles between the production
sites and importers around the world.
Ouraffiliate Auto Port controls the import and export terminal for all brands in this
port.
A special feature is that Volkswagen Group Logistics also operates cardrivers themselves.
Forthis distribution, they are concentrating onthe transport modes, lorries and seagoing
vessels in approximately 150 markets.
9. Marketing and sales
o They derivenewmeasures from surveyresults to achieve
even greatercustomer satisfaction.
oVolkswagen uses double marketing to position its brand.
o Volkswagen Group’s sales activities focus consistently on turning our
customers into even moresatisfied customers –this is their top priority.
oIn a volatile environment, this customer group guarantees more
stable vehicle sales than the private customer segment.
oTheMarketing Communication Division develops global
360 °marketing concepts for the Volkswagen brand andits
products
10. Service:
After Sales, individual service and the timely provision of genuineparts areessential
inensuring passenger carcustomer satisfaction.
Vehiclesare called to the maintenanceworkshop wheneveroperating data shows
that intervention is required.
Proactive Maintenance Management (MAN) has morethan 1,400state-of-the-art
service points worldwide with modern diagnostic systems and high-qualityspecialist
tools.
TheVolkswagen Group regards itself as a complete provider of all parts
and services relevant to customers in theafter-sales business
11. PROCUREMENT
procurement calculated opportunities in
new markets and shaped the Company’s
future partnerships with its suppliers
through the Volkswagen FAST (Future
Automotive Supply Tracks) initiative.
All employees in their procurement unit
analyse all offers and decide on the
awarding of the order, with the aim of
identifying the best contractors for the
company.
They work on a cross Group basis in this procurement unit with the aim of purchasing
outstanding quality and sustainable innovations at the best possible prices
12. HUMAN RESOURCE MANAGEMENT
Recruitment process
1. Step - Application
Look for positions that interest you in Volkswagen bookmark “Job offers”. Even if you do not
find anything interesting, feel free to complete our on-line CV form. Your application will be saved
to our database which is used by the company when looking for new employees.
2. Step – Application selection
From all applications they select the candidates meeting our formal requirements. After
presenting selected applications to our special department they contact approved candidates and
invite them to participate in the next stage of the process.
3. Step – Assessment Centre
a) administration employees. Themeeting is divided into several parts. At first they invite candidates to workin teams. This
workshows cooperation and communication skills. Next, they ask candidates to complete a Germanlanguage test (voluntary)
as well as self-assessment questionnaire and personal form
b) production employees. Duringthe meeting candidates haveto perform agility exercise and measurementtest. Thenext part
involves participation ina short group activity as well as completing self-assessment questionnaire and personal form.
13. 4. Step – Interview
If all previous steps were passed, candidates areinvited to the interviewconducted by their
immediate supervisor and an employee of the HumanResources Department.
5. Step – Decision
After the analysis of all steps they contact candidates and inform themon a decision concerningemploymentin Volkswagen
Poznan.
14. TECHNOLOGY DEVELOPMENT
A lot has been happening at the Volkswagen Electric Research Laboratory
(ERL).
Sevennew technologies fromVolkswagen:
1. Traffic Jam Pilot
TheTraffic JamPilot was previewed in an A7concept car, and word is that it had makeits wayto the next-genA8production
model in2016.Thistech takes complete control of the carat speeds up to 64kphin traffic jams, when thesystem is activated. It
has already been tested by VWfor thousands of kilometres onUSroads.
15. 2. Autonomous Parking
This is also madeits appearance on 2016,and allows the carto parkitself into a suitable space once it has been found. The
system connectswith the driver's Smartphone, allowing himto instantly abort the manoeuvreif a danger is detected. Withthis
tech onboard, cars can park themselves into tight spaces with just about 20cmon each side.
16. 3.Steering wheel mounted touch pads
Touchpad'saremounted on either sides of the steering wheel and allow the driver to inputcommands using
their thumbs. Althoughthis is being developed keepingthe global markets in mind, it is easier to use these
touchpad's in English and Western European alphabet.
17. 4.Connected Cars
VW is coming up with a technology that it hopes will connect cars on the road. Thecompanyis looking at this technology to
allow cars talk to one anotherabout a whole host of functions – to tell the othercars about traffic conditions, road conditions,
hazards on the road, etc. Thiswill help makethe flow of traffic faster and smoother.
18. 5.iBeetle App
TheiBeetle allows full iPhone integration to the VW Beetle. Theapp docks into thecar and allows functions such as theability
for tweets and Face book posts to be read on themove, pictures to be taken and uploaded directly to Face book, and the ability
to recorddriving logs and data – suchas the amount of time spent drivingwith the roof down – and uploaded to social media.
19. 6.Photo Souvenir
7.Smart Accessories
Accessories such as surfboards and bikes arelinkedto thecar through the cloud. If theywere to bestolen, you’dbeinformed
on yoursmart phoneor smart watch. Theultimate goal is to have increased connectivity between all sorts of products, so that
whensomeone tries to use or sell the stolen product, it will beable to connect with smart technology and state that it is
stolen.
This pieceof technology shows that thecar is a machinethat is capable of learning. Thecaris mounted with four GoPro cameras
which take a picture every five seconds. This way, over a two hourjourney,some 6,000pictures aretaken whichamounts to
32GBdata. Since this is too muchfor someone to go through, the car does the job for the driver, and picks out the best pictures
possible to upload on social media.
20. FIRM INFRASTRUCTURE
Air protection against pollution:
One of the criteria for implementation of Volkswagen Poznan investment projects is the
question of air quality. The latest technologies and highly efficient reduction devices
minimise the production's impact on the environment
Reduction in carbon dioxide emissions
The plant's boiler house as well as heating and technological devices are fuelled with
natural gas - the most ecological fuel available in Wielkopolska
Water and sewage management
One of the production process's priorities is the concern for water cleanliness and
use .on the premises of Volkswagen Poznan plants there are 23 measuring points
conducting constant monitoring of ground waters.
Waste management
Volkswagen pays significant attention to recovery of recyclable materials such as:
waste paper, plastic and non-ferrous metals. Segregation of production waste is
performed in places they are generated from.
Chemical Disposal
Certified cabinets for dangerous substances, spillage containers, impregnating
tanks - are only some of the devices ensuring the plant's chemical safety.
24. Classification Of Production
System
Based on two types they are classified
{a}Volume {b}Variety
Project Production
Job Shop Production
Batch Production
Mass Production
Continuous Production