MARKETING PLAN FOR CORPORATE SUIT WHICH IS WATER FRIENDLY

1. {
Marketing plan for
“Dress-for-success”
Corporate Suit/ Swim wear
BY SAJNA FATHIMA

3. Brand name:
Master life
Tagline:
“Dress for success
in life and career”
logo

4.  Business suits are available in all sizes and in every
color of the rainbow.
 Devising a dress-for-success plan can contribute to a
person's personal and business success.
 Change the face of the corporate garment industry by
a combination that serves twin purposes
“Dress-for-success”

5.  Top level and middle level managers of big
corporates and top executives of public and private
sector companies prefer to wear corporate suits
for a professional outlook.
 These people will be following very busy schedules
and they will be seldom having time for full meals
or regular exercising.
Market segmentation

6.  Dress-for-success are primarily designed for top
level and middle level managers of corporate giants.
 Normally, its difficult for them to fit swimming and
similar exercises into their schedules due to heavy
workloads.
 Besides, they find it difficult to carry swim suits along
when they travel around.
Target market selection

7.  A corporate suit which serves the business and
personal interest of the top and middle level
managers intrested in swimming and watersports.
 A suit which motivates the busy managers to
exercise by making it possible for them to jump into
swimming pools whenever they feel like doing so.
 Enable them to be healthy while still being in the
professional outfits.
Brand Positioning

8.  The suits are exclusively meant for the elite class
and hence they are offered for a premium price.
 The suits are custom made and will be available in
all sizes and colours.
 The price of the suit may vary from 20000 to 60000
Indian rupees depending on the grade of the
clothing material.
Pricing Strategy

9. Since the target customers are less in volume,
TV commercials and newspaper ads are not
resorted to.
The product will be popularized through
Internet and direct advertising.
Ad’s will be placed in those websites frequently
visited by corporates and e-mails will be sent to
the prospective clients.
Promotion Strategy

10.  The product will be marketed directly by the sales
personnel's of the company.
 A push strategy is implemented by providing
incentives and commission to the sales executives.
 The unique selling proposition put forward by the
company is that the product benefits the owner
both professionally as well as personally.
Marketing strategies

11.  The company plans to sell 1000 suits in the first year
with a 10% margin.
 The sales projections for the second and third years
respectively are 1500 and 2000 respectively.
 If the company could achieve the sales minimum
800 suits in the first year, then it can run profitably.
Sales Forecasts

12.  This corporate cum swimming wear will be an added
advantage to the top executives by saving their time and
safeguarding business and personal interests.
Conclusion