2. BUSINESS STRATEGY
Any company must choose one of these value disciplines
and act upon it consistently*
IT Strategy Guidelines - Saikat Ghosh
Operational Excellence
Product Leadership
Customer Intimacy
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*The Discipline of Market Leaders by Treacy and Wiersema
3. THE VALUE DISCIPLINE
Operational
Excellence
IT Strategy Guidelines - Saikat Ghosh
Value
Discipline
Product Customer
Leadership Intimacy
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4. OPERATIONAL EXCELLENCE
These companies stress on providing a reasonable
quality at a very low price.
IT Strategy Guidelines - Saikat Ghosh
Focus on efficiency, streamlining operations, supply
chain management, no frills, volume centric.
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5. PRODUCT LEADERSHIP
These companies concentrate on offering products
that push performance boundaries.
IT Strategy Guidelines - Saikat Ghosh
Their proposition to customers is an offer of best
product in the marketplace.
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6. CUSTOMER INTIMACY
These companies excel in customer attention and
customer service.
IT Strategy Guidelines - Saikat Ghosh
Focus in customer relationship, lifetime value
concept, reliability and customer expectation.
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7. THE TECHNOLOGY DISCIPLINE
Internal
Process
Technologies
IT Strategy Guidelines - Saikat Ghosh
Value
Discipline
Development Relationship
Technologies Technologies
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8. VALUE BASED TECHNOLOGY FOCUS
Aligned with your business value discipline you
choose your technology focus
IT Strategy Guidelines - Saikat Ghosh
Internal Process Technologies
Development Technologies
Relationship Technologies
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9. INTERNAL PROCESS TECHNOLOGIES
Is concerned with the way the company works
internally and focuses on operational efficiency.
IT Strategy Guidelines - Saikat Ghosh
It helps to deliver results in performance which is
based on the effectiveness of internal processes.
WORKFLOW AUTOMATION
RFID
MOBILITY
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10. DEVELOPMENT TECHNOLOGIES
Focus on developing new products, new markets
and new business for the company to engage in.
IT Strategy Guidelines - Saikat Ghosh
Helps the company’s opportunity capture and
analysis process, the product development process
and the company’s market opportunity analysis
system
BUSINESS INTELLIGENCE
DATA WAREHOUSING
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11. RELATIONSHIP TECHNOLOGIES
the systems a company uses to liaise and to
communicate with its external trading partners: its
IT Strategy Guidelines - Saikat Ghosh
customers and supplier
It builds upon the company's internal process capabilities
and take that operational excellence capability out into
the trading marketplaces.
CRM
ANALYTICS
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12. HOW TO DECIDE ?
Who are your top customers and products ?
What margin do you make via each of these customers
and products?
IT Strategy Guidelines - Saikat Ghosh
How reliable is the technology platform on which these
products are based ?
Is the technology platform translatable into other product
areas ?
How dependent are your customers on you for the
product they buy ?
What development programs are you doing for your top
customers ?
Are commercial operations and technical people all
involved in development programs , and each 12
accountable for the program success ?
13. TECHNOLOGY ENABLEMENT
Differentiate products and develop new products
Develop new business opportunities
IT Strategy Guidelines - Saikat Ghosh
Reduce costs of its operations
Facilitate strategic change
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