Slides Regarding Partner Challenge, Group 11

1. TEAM 11
ZAHRA
SALAMA
HEND
PROPOSED SOLUTIONS
FLASH
ENTERTAINMENT

2. TABLE OF CONTENTS
01
RESEARCH
03
VIABILITY
02
PROPOSAL
04
STATISTICS

3. 01
RESEARCH

4. We were given the challenge question “How might Flash
Entertainment launch events and experiences in the
metaverse with the aim of achieving long-term
commercial viability?” – This is the research we have
found that’s going to help us in solving the challenge
question.
INTRODUCTION

5. So what is the “Metaverse”? The
Metaverse is defined as a spatial
computing platform that offers digital
experiences as an alternative to or
replication of the real world, as well as
key civilizational aspects such as social
interactions, currency, trade, economy,
and property ownership.
THE METAVERSE

6. It's a 3D platform where users can
purchase NFTs, land, and digital
products. Decentraland provides
mini-games for users to earn
money in order to keep their users
engaged.
Online universes such as Fortnite
and Roblox currently have nearly
400 million users, and others such
as Sandbox are rapidly expanding.
According to estimates, the
market for them will soon be
worth more than $1 trillion.
DECENTRALAND ROBLOX, FORTNITE, ETC.
OTHER PLATFORMS

7. 02
PROPOSALS

8. DIGITAL EVENTS
OUR IDEAS
A place that provides its own
Virtual Reality equipment for
those who don’t have access
to it
VR CENTERS
Fans purchase tickets to see
their favorite musicians
perform in the metaverse

9. DIGITAL EVENTS
Having live virtual concerts through the metaverse. The
performances could be pre-recorded, but the event is
live on the spot. It’ll be released for every single
person at the same time.
The Virtual Event/Concert allows the company to reach
a larger audience. The venue for physical concerts is
limited to one location; while in the metaverse, it could
be accessed from anywhere.
You can use Virtual Concerts to promote your
company. You can reach out to potential customers
who would not normally be interested in your company
by hosting a Virtual Concert/Event.

10. VR CENTERS
A place where customers can rent out rooms to
experience the metaverse. The VR center will be
outfitted with all of the necessary materials and
equipment with individual rooms for customers.
it’s the perfect environment to make people feel as if
they are actually present in the events shown. Having a
Real-Like Fantasy experience of artists performing
through video games. People will be able to play while
also listening to their favorite artist.
This will probably attract more people who are
interested in the idea of the metaverse to come and
experience the events and activities, which will lead to
good commerce.

11. Portāls VR Arcade
Riga, Latvia
VR Park
Dubai, UAE
Ariana Grande
Fortnite
EXAMPLES

12. 03
VIABILITY

13. SHORT TERM
At this first stage, it
would be great to
promote and
advertise this event to
various customers by
creating exclusive
content on some
social media platforms
on what the VR
centers/events would
look like or simply
what these centers
might include
AWARENESS

14. We suggest that in
this stage to launch
events to let people
experience how
different events will
be presented and
performed through
the VR headsets, and
this pre-event can
include other
activities to attract
people who might not
be interested in VR
MEDIUM TERM
ENGAGEMENT

15. The long-term
approach will be
developing the VR
centers or spaces that
would be outfitted
with all the necessary
materials and
equipment that would
make these spaces
perfect environments
that makes people
feel as if they present
at the events (e.g.,
concerts)
LONG TERM
COMMERCIAL

16. We suggest that in
this stage to launch
events to let people
experience how
different events will
be presented and
performed through
the VR headsets, and
this pre-event can
include other
activities to attract
people who might not
be interested in VR
SHORT TERM
(AWARENESS)
At this first stage, it
would be great to
promote and
advertise this event to
various customers by
creating exclusive
content on some
social media platforms
on what the VR
centers/events would
look like or simply
what these centers
might include
MEDIUM TERM
(ENGAGEMENT)
The long-term
approach will be
developing the VR
centers or spaces that
would be outfitted
with all the necessary
materials and
equipment that would
make these spaces
perfect environments
that makes people
feel as if they present
at the events (e.g.,
concerts)
LONG TERM
(COMMERCIAL)
VIABILITY

17. 04
STATISTICS

18. OUR STATICS
We asked a couple students in our university
how well they knew what the metaverse is
from 1-5. Shockingly, more than half of them
didn’t know what it is at all
“Do you know what the "Metaverse" is?”

19. OUR STATICS
“How interested are you in the
Metaverse?”
“How likely are you to participate in VR Centers”

20. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik
THANKS
DO YOU HAVE ANY QUESTIONS?
Presentation made by Zahra with the help of
Salama and Hend

21. CITATION P1
Hazan. (2022, May 24). Marketing in the metaverse: An opportunity for innovation and
experimentation | McKinsey. McKinsey & Company. Retrieved October 19, 2022, from
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/market
ing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation
Faridani, A. (2021, December 21). Council Post: Why The Metaverse Is Marketing’s Next
Big Thing. Forbes. Retrieved October 19, 2022, from
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/12/21/why-the-
metaverse-is-marketings-next-big-thing/?sh=4f1e911e25f0
L. (2022, March 23). Metaverse Marketing: 2022 Ultimate Guide (The Future of
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https://peertopeermarketing.co/metaverse-marketing/
Stackpole. (2022, July 1). Exploring the Metaverse. Harvard Business Review. Retrieved
October 19, 2022, from https://hbr.org/2022/07/exploring-the-metaverse
(2022, July 25). Virtual Concert In The Metaverse: The Future of the Musical Industry.
Virtual Concert in the Metaverse: The Future of the Musical Industry. Retrieved October
19, 2022, from
https://www.eventx.io/blog/virtual-concert-in-the-metaverse-the-future-of-the-musical-i
ndustry

22. CITATION P2
LAB, W. B. (n.d.). Live Concerts Take the Virtual Out of Virtual Reality. WIRED. Retrieved
November 15, 2022, from
https://www.wired.com/brandlab/2017/07/live-concerts-take-virtual-virtual-reality/
Boost Ticket Sales By Live Streaming Concerts | 8 Statistics. (2017, April 3). Blog.
Retrieved November 15, 2022, from
https://livestream.com/blog/livestreaming-concerts-stats Nafarrete, Jonathan.
“Inside IMAX’s Los Angeles VR Center - VRScout.” Inside IMAX’s Los Angeles VR Center -
VRScout, 15 Feb. 2017, vrscout.com/news/inside-imax-vr-los-angeles-center.
“Portāls VR Arcade | What to Do in Riga.” Portāls VR Arcade | What to Do in Riga,
erasmusu.com/en/erasmus-riga/what-to-do/portals-vr-arcade-12203. Accessed 15 Nov.
2022.
Storyset | Customize, animate and download illustration for free. (n.d.). Storyset | Customize,
Animate and Download Illustration for Free. Retrieved December 3, 2022, from
https://storyset.com/