3. SOCIAL MEDIA
One of the main things to do with FIFA is that it is
based over plenty platforms of social media. This
include both instagrm,facebook, twitter and several
more this. The different social media gives the
audience a running commentary of what is
happening in the footballing world. Examples
transfers local news etc. it also shows that on this
specific page that many people follow the
footballing world. In fact 11.8 million people
follow this sensational footballing world.
Here we are given a image of
Instagram giving their
Snapchat FIFA page a shout-
out. The page on Instagram
are asking/giving the
audience permission to
follow/ have their snapchat
to follow for prizes and much
more. So this covers both
Snapchat and Instagram.
Facebook are also involved in with the
FIFA act the also have a FIFA association
page. Facebook have many pages that
give the audience a daily update on what
is happening around the world. This is
good for the target audience as it will
keep their minds updated on their favorite
football team. It also makes the audience
take part in many different competitions
to get tickets to matches for different
teams in the premier league etc. across
the world 3.6million people follow the
page to get a daily update of the
footballing world
YouTube are one of the most
successful social medias out
there worldwide. YouTube is
used to watch many different
videos such as football
highlights and gaming
sensations. Fifa have decided
to take part in this YouTube in
many different ways. They take
part by having channels that
advertise their products such
as footballs, football shirts,
video games(FIFA).
4. HOW DID FIFA START
FIFAs first game was known as EA Soccer during development and sometimes subsequently also known as FIFA '94, the first game in the series was
released in the weeks leading up to Christmas 1993. FiFA was founded on the 21st of May 1904, Rue Saint-Honoré, Paris, France.
The Fédération Internationale de Football Association (FIFA) was founded in the rear of the headquarters of the Union Française de Sports Athleisure's at
the Rue Saint Honoré 229 in Paris on 21 May 1904. The foundation act was signed by the authorized representatives of the following associations:
Present at that historic meeting were: Robert Guérin and André Espir (France); Louis Muhlinghaus and Max Kahn (Belgium); Ludvig Sylow (Denmark); Carl
Anton Wilhelm Hirschman (Netherlands); Victor E Schneider (Switzerland). Sylow also represented the SBF while Spir performed the same function for
the Madrid Football Club.
• France - Union des Sociétés Françaises de Sports Athleisure's (USFSA)
• Belgium - Union Belge des Sociétés de Sports (UBSSA)
• Denmark - Dansk Boldspil Union (DBU)
• Netherlands - Nederlandsche Voetbal Bond (NVB)
• Spain - Madrid Football Club
• Sweden - Svenska Bollspells Förbundet (SBF)
• Switzerland - Association Suisse de Football (ASF)
The first FIFA Statutes were laid down and the following points determined: the reciprocal and exclusive recognition of the national associations
represented and attending; clubs and players were forbidden to play simultaneously for different national associations; recognition by the other
associations of a player's suspension announced by an association; and the playing of matches according to the Laws of the Game of the Football
Association Ltd.
Each national association had to pay an annual fee of FF50. Already then there were thoughts of staging an international competition and Article 9
stipulated that FIFA alone was entitled to take over the organization of such an event. It was decided that these regulations would only come into force as
of 1 September 1904. Moreover, the first Statutes of FIFA were only of a provisional nature, in order to simplify the acceptance of additional members.
On the day of foundation, the Deutscher Fussball-Bund (German FA) sent a telegram confirming that it would adhere to these Statutes in principle.
5. WHO IS THE TARGET AUDIENCE
FIFA are a company that are known worldwide. They take part in many events. As well as make surenthat
many different people take part in their events. What ranges from 12-30+ male and female tournaments
for everyone to take part in. When it comes to the video game of FIFA, both males and females play it but
it has been proven that mostly males will play the game. So the target audience is spread for anyone. FIFA
Foundation have many different products. Some products are mostly for one audience and others are for
different audiences depends on the product. But many different people play football. Both males and
females but out in the world there is more male football teams than there is female football teams.
6. WHAT IS THE PURPOSE OF FIFA
FIFA is a company with many different objectives and aims for itself as a company and for everyone else who is involved and
takes part in any FIFA event.
The primary objectives of the Federation, as guided by the FIFA Statutes, are as follows:
• to positively promote the game of football in every way it deems fit
• to foster friendly relations among national associations, confederations, officials and players by promoting the organization
of football matches at all levels and by supporting football by all other means which it deems appropriate;
• to guide the football community by taking steps deemed necessary or advisable to prevent infringements of the FIFA
Statutes or regulations of FIFA or of the Laws of the Game as laid down by the International Football Association Board;
• to prevent the introduction of other improper methods or practices in the game and to protect it from abuses;
• to promote the elimination of discrimination against a country or an individual for reasons of race, religion or politics in
sports by sanctioning or expelling any national association that tolerates, allows or organizes competitions in which
discrimination is practiced or which is established in a country where discrimination in sport is laid down by law;
• to provide, by means of statutory regulations, principles for settling any differences that may arise between or among
national associations.
7. FIFA 18 PRODUCT
This is the newest FIFA made this year.
The front cover shows Ronaldo
celebrating. This connotes that he has
just scored for his team as he is
celebrating. Ronaldo is the only thing
in focus. As apart of the target
audience I can see that there he is in a
stadium by but the stadium behind his
is not focused. This shows that he is
the main person in this situation.
What many people are wondering is why is Ronaldo
on the front cover? He is on the front cover of the
game because he is a very successful footballer. He
has won many awards ranged from player of the
year to the ballon d’or. So that is why he will be
celebrating. Also FIFA want you as the target
audience to feel as though you are in the moment,
and celebrating with Ronaldo. Another reason
Ronaldo is on the front cover of the game is for
young people. This is because they will look up
towards Ronaldo as he is very successful and a
inspiration to many people.
8. HOW SUCCESSFUL ARE FIFA
There was amny different ways that FiFA were successful, one of these were the exclusive sponsorship model;
• FIFA finances its World Cup organisational activities with capital raised from the exploitation of its exclusive World Cup IP rights, auctioning their use to
commercial sponsors, who in turn exploit them in advertising and event association. Sponsorship can be a powerful tool that brings unrivalled exposure. For
example, as the official credit card sponsor Visa benefitted from millions of credit card transactions as all purchases of World Cup tickets had to be made using
a Visa card. Similarly, Budweiser had exclusive pouring rights at stadiums.
• A threat to this exclusive sponsorship model comes from ambush marketing whereby companies that have not paid sponsorship fees use advertising in an
attempt to associate themselves with the event, potentially confusing consumers into believing that they have been endorsed by FIFA. This undermines the
involvement and brand value of official sponsors and may deter them from sponsoring the World Cup in the future. FIFA are therefore always keen to ensure
that adequate measures were put in place to curb ambush marketing and protect their sponsors’ rights.
They were also successful because of the players on the pitch this was because As well as FIFA,
• national federations and famous players were also concerned with protecting their brand at the World Cup. These entities have sponsors also; for example,
Neymar has 11 sponsors and advertises everything from mobile phones to mammograms. The Confederação Brasileira de Futebol (“CBF”), the Brazilian football
federation, has 14 sponsors and is also fiercely protective of its IP; from the beginning of 2014 up until the start of the World Cup, the organisation sent cease
and desist letters to 40 companies for unauthorised association with the Brazilian national team or the famous yellow Brazil football jersey. In the UK, the
Football Association has also registered various trade marks including the “Three Lions” logo.
• In another high-profile TV commercial, Brazilian airline TAM showed players David Luiz, Thiago Silva and Marcelo at the airport getting ready to board flights to
Brazil and suggested that the airline was responsible for bringing Brazil’s players home for the World Cup. Gol Airlines was infuriated as they considered that
the focus of the ad on Brazil’s players breached their exclusive sponsorship rights with the CBF. Conar, Brazil’s self-regulatory advertising standards body, asked
TAM to alter the ad; TAM subsequently altered the ad to indicate that it was only bringing the three players featured in the ad home as opposed to the whole
team.
• Interestingly, Emirates, the official World Cup airline did not complain about TAM’s ad, perhaps because it could not find that the ad infringed their rights in
relation to the event; the ad did not refer to the World Cup explicitly but simply stated that the players were “coming home to play [football]”. A similar incident
occurred at World Cup 2006 when German airline Lufthansa painted footballs on the cones of their airplanes. Emirates were not able to stop them as they did
not refer to the event explicitly or use any FIFA trade marks even though there were concerns that consumers seeing the Lufthansa planes may think that they
were official event sponsors.
