entails leveraging digital media for sales. It encompasses all activities related to digital
sales such as sales automation, CRM, online presentations, etc.
Why Is Digital Selling Required?
Digital Selling is required because the sales reps must reach their prospects where they are active.
Today’s buyers are active in the digital space. Digital selling helps connect with the audience online.
How Does The Digital Selling Function?
The basis of digital selling is understanding the needs of your buyers and creating strategies that are
aligned with those needs to engage the audience.
Digital Selling Requires Cross-Functional Alignment
Digital selling is not just the initiative of the marketing department but warrants a shift in focus by the
entire organization. It requires different teams to work in tandem towards achieving a common goal.
Digital Selling Strategies
Digital selling strategies include Search Engine Optimization (SEO), PPC (Pay Per Click) Marketing, Social
Media Marketing, Email Marketing, etc. to drive revenue.
SEO (Search Engine Optimization)
Search engine optimization is optimizing a website so that you can increase the quantity and quality
of traffic to your website through organic search engine results.
Social Media Marketing
Social Media Marketing is launching campaigns on social media platforms to market a product or
service. These campaigns help in brand building and connecting with the audience.
Email Marketing is a method of digital selling wherein personalized email messages are sent to the
buyers to build long-term relations with them.
Digital Selling Is Constantly Evolving
Technological innovations have led to the continuous evolution of digital selling. The focus of digital
selling is no longer restricted to just engaging buyers but also building long-term relationships.
Digital Selling Workshop
Digital selling workshops are organized to equip the sales teams to leverage the digital selling
strategies for enhancing their ROI.
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