Presentation from the 2016 Salesforce.org Higher Education Summit at Tulane University. Become a Connected Campus with Salesforce. Learn more at www.salesforce.org/highered.

1. Opening Keynote

2. Forward-Looking Statements
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3. Peter Coffee
VP, Strategy & Research
Salesforce
Welcome

4. Rob Acker
CEO, Salesforce.org
Our Mission

6. Where We Started…
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
Recruitment Student Success Advancement
Salesforce for
Higher Ed
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Salesforce Platform

7. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
The Connected Campus
Salesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement

8. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
The Connected Campus
Salesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing

9. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
The Connected Campus
Salesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing
Analytics

10. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
The Connected Campus
Salesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing
Analytics
Build Apps

11. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
Alumni
Faculty & Staff
Parents
Corporations
Students
Donors
The Connected Campus
Salesforce for
Higher Ed
Community
Salesforce Platform
Marketing
Build Apps
Higher Ed Data Architecture (HEDA)
Recruitment Student Success Advancement
Analytics
New

12. Pat McQueen
Our Vision
Allyson Fryhoff
Our Strategy
Cheryl Porro
Our Innovation
The Salesforce.org Higher Ed Team

13. Pat McQueen
General Manager, Higher Ed
Salesforce.org
The Higher Ed Revolution

14. Student
Centric
University
Centric
The World Has Been Turned Upside-Down
Higher Education is Just Beginning to Experience This

15. Other Industries Have Reset Expectations
Know me Guide me Connect me
Customer Expectations
Delight me

16. FIN
MKT
BI
SIS
HR
ERP
CRM
ERP
FIN
BI
SIS
HR
CRM
MKT
CRM
Institution drives
business processes
Constituents drive
business processes
System of Engagement
System of Intelligence
System of Record
A Common Tech Paradigm Shift Behind These New Models

17. Higher Ed Can Also Make These Connections
Innovation Required
Connected
Students
5B
smart
phones
by 2017
4.5B
social
users
Siloed Processes
Funding Challenges
Legacy Systems
Disconnected
Institutions
1:1 Engagement
Proactive Support
Mobile Communities

18. Disruptors are Clear on the Opportunity in Higher Ed
“We have to deliver the same
phenomenal customer
service experience that
businesses do.”
“We’re in the
greatest age in the
history of education.
It’s all about how we capture
knowledge, how we transmit
knowledge, and how we share
knowledge.”
“We’re not just upgrading the
information technology.
We’re transforming
the way we conduct
business.”
Rick Matasar
VP, Strategy & Innovation
Mark Lombardi
President
Jack George
AVP for Enterprise
Application Services & IT

19. Allyson Fryhoff
Chief Customer Officer,
Salesforce.org
The Connected Campus
Strategy

20. 5 Things Disruptive Leaders Recognize
Strategy Behind the Connected Campus
Connected
Recruitment Student Success Advancement
Community
Salesforce Platform
Marketing
Analytics
Build Apps
Higher Ed Data Architecture
Student
Centric
Data
Driven
Open
Community
Led

21. Data Everywhere
SATGPA
Social
Courses
Attendance
LMS
Swipes
Activities
Logins
Cases
Donations
Events
Financials
SIS
Student
Data
Admissions
Data
Academic
Data
Alumni
Data

22. The Connected Campus
Student-Centric & Data-Driven
Data Across the
Lifecycle is:
Accessible
Accurate
Automated
Actionable
Recruiting
Student
Success
Advancement

23. The Connected Campus
Connect in a Whole New Way
Marketing
Deliver 1:1
Communications
Apps Build Apps
Faster Than Ever
Create Engaging
Constituent Experiences
Community
Analytics
Get Instant Insights
Across Your Institution
Recruiting
Recruit the
Right Students
Student
Success
Provide Personalized,
Proactive Support
Advancement
Optimize Alumni
Lifetime Value

24. 5 Things Disruptive Leaders Recognize
The Strategy Behind the Connected Campus
Connected
Recruitment Student Success Advancement
Community
Salesforce Platform
Marketing
Analytics
Build Apps
Higher Ed Data Architecture
Student
Centric
Data
Driven
Open
Community
Led

25. The Connected Campus Strategy Yields Huge Results
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Question response sizes vary. May be drawn from individual customer-reported results rather than Survey.
Percentage Improvements Reported by Salesforce.org Customers
- 48%
IT Costs
+ 70%
Data QualityLeads
Generated
+ 23%Retention
+ 17%
Funds
Raised
+ 22%

26. Cheryl Porro
SVP, Technology & Products,
Salesforce.org
Technology Innovation

27. Salesforce
Multitenant Cloud
Open & Community-Led
Innovation
Community-Led
Success
#1 CRM
Technology
People &
Resources
Power of Us
Hub
Salesforce.org
Success Program
Partner
Ecosystem
SIs / ISVs /
Consultants
Premier
Success
10,000 members
Community / MVPs
Trailhead
Apps
Analytics
Community
Marketing
AdvancementStudent
Success
Recruiting
Community-Led Solutions

28. Salesforce
Multitenant Cloud
CRM for Higher Ed Higher Ed Data Architecture (HEDA)
Open & Community-Led
Innovation
Community-Led
Success
#1 CRM
Technology
People &
Resources
New
Apps
Analytics
Community
Marketing
AdvancementStudent
Success
Recruiting
Community-Led Solutions
Power of Us
Hub
Salesforce.org
Success Program
Partner
Ecosystem
SIs / ISVs /
Consultants
Premier
Success
10,000 members
Community / MVPs
Trailhead

29. HEDA: Film

30. Create a 360-degree view across the
lifecycle
Innovate with confidence on a
framework that’s built for iteration
Accelerate time-to-value for new
projects
Extend with AppExchange apps
Harness community best practices
HEDA: The Foundation for the Connected Campus
The #1 CRM is now the #1 CRM for Higher Ed
HEDA
“HEDA enables the institution to feel more confident
that they’re making good long-term decisions with
their relationship management strategy.”
– Nicole Engelbert, Ovum

31. Built For & By the Higher Ed Community
“Faster
time-to-
value for
our higher
education
clients.”
–Huron
Consulting
“It’s a roadmap for
getting started with
Salesforce.”
–ACF Solutions
“HEDA will accelerate
Salesforce adoption in
Higher Ed.”
–Enrollment Rx
“HEDA
accelerates
the pace of
innovation.”
–TargetX

32. Exciting Developments on the Horizon for Higher Ed
Salesforce Platform Innovation
Lightning Experience
App Builder
Components
Journey Builder
Marketing Cloud Connect
Predictive Marketing
Internet of Things
Sensors & Devices
Smart Campus
Wave Platform
Actions
Service Wave

33. Our Community is Leading the Way
Your Innovation
Unity
Community accelerator
FacultyForce
Research management
& faculty collaboration

34. Pat McQueen
SVP & General Manager, Higher Ed
Innovating Together

35. Innovator Interviews

36. Maryville University: Film

37. Dr. Mark Lombardi
President, Maryville University

38. Maryville University: Demo
Biran Patel
Solution Engineer

39. Florence Parodi
Manager, Information Technology,
University of Miami

40. University of Miami: Demo
Brent Wege
Solution Engineer

41. Tulane University: Film

42. Amjad Ayoubi
Senior Associate Dean for
Undergraduate Education,
Tulane University

43. Tulane University: Demo
Shea Lewis
Solution Engineer

44. Nathalie Mainland
Higher Ed Product Marketing
Director, Salesforce.org
Summit Preview

45. WEDNESDAY THURSDAY FRIDAY
Download the
Salesforce
Events ’16
app from the
App Store or
Google Play.
Lunch
Workshops, Breakouts & Theaters
1:00-4:15pm
Sir Ken Robinson
Leading a Culture of
Innovation
10:45-11:45am
Salesforce.org Keynote
9:00-10:30am
4:15-5:00pm
Dan Greenstein
Bridge or Barrier? Higher
Education in 2025
Visit the Expo Area
in the Grand Foyer
Partner Booths
Genius Bar
Theater DemosCocktail Reception
5:00 – 7:00pm
Charlie McMahon
Richard Matasar
Fireside Chat with Tulane
9:00-9:45am
Breakouts & Theaters
10:00-11:45am
Lunch
Rita McGrath
Tipping Point? Re-thinking
our Assumptions
in Higher Education
1:00-1:45pm
Workshops, Breakouts & Theaters
2:00-4:00pm
Tulane Campus Tour or
Volunteer at Roots of Music
4:00 – 6:30pm
Breakout & Theaters
9:00-11:00am
Dan Dillon
Applying Consumer
Marketing Practices to
Higher Education
11:00-11:45am
Closing

46. Roots of Music

47. Thank you!