HubSpot aims to achieve predictable, scalable revenue growth through standardizing its sales process. It does this by hiring salespeople with similar traits, providing consistent sales training, generating leads through inbound marketing, and coaching salespeople to work leads using the same metrics-driven process. Standardizing these elements of the sales process helps HubSpot scale while maintaining quality and consistency.
3. My mission as a sales executive
MISSION
Predictable, scalable revenue growth
STRATEGY
If I can…
1.Hire the same type of successful sales person
2.Train the sales people in the same way
3.Provide each sales person with the same quantity and quality of leads
4.Have the sales people work the leads using the same process
…then I will achieve my goal.
4. #1: Hire the same type of successful sales person
11. A “ride-along” training strategy is neither scalable nor predictable.
Most top performing sales people succeed in their own unique way.
12. 12@markroberge
Components of Predictable, Scalable Sales Training
The Sales Methodology
1.Buyer Journey
2.Sales Process
3.Qualifying Matrix
Use exams and certifications to measure quality and consistency coming out of training
13. #3: Provide sales people with the same quantity and quality of leads
26. Implement a metrics-driven sales culture
* Data has been altered from actual HubSpotdata for the purposes of this presentation
Each Color Represents a Different Sales Rep
27. “Peel Back the Onion” for More Insight
* Data has been altered from actual HubSpotdata for the purposes of this presentation
Lead-Worked-to-Connect Ratio
Connect-to-Demo Ratio
28. 28@markroberge
I want an all-in-one sales enablement platform
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29. SEPTEMBER 15-18, 2014 BOSTON, MA
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5KEYNOTES
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