Consider what would a local business enterprise that was just starting out, have done a few years ago? They would have probably got listed themselves in yellow pages, because it was the only search mechanism available back then. Read more!

1. My Business Is Local - Would Online Marketing Still Hold Any Importance?
Ok, the question that puzzles many small business owners – “would it be of any benefit to invest in SEO
marketing when my business is local and holds no scope of getting business virtually?”
Consider what would a local business enterprise that was just starting out, have done a few years ago?
They would have probably got listed themselves in yellow pages, because it was the only search
mechanism available back then. But with the surge in use of Internet in the recent times, the whole
picture has changed. A research from Google itself says that around 90% of the buyers search online to
find a local business.
Let us throw some more light on the statistics:
 According to a research by Kelsey group, 74% of online users perform local searches, out of which
20% of the searches related to location.
 The statistics further say that 43% of search engine users are looking for a local business, and
61% of those searches result in a purchase. However, 82% of local searches are followed up with
an offline contact or a phone call or a visit to the local store.
So, you see, this is why it is important to invest in digital marketing strategies. Gone are the days when
bookmarks and consumer loyalty were counted upon. The Internet is the number one starting point of
any search today and as always, the consumer is a king. As a business owner, it is your duty to make sure
that they find you, and this job should better be left in the hands of the best SEO agency in Pittsburgh.