Here are six specific strategies to attract, retain, and grow a profitable customer base even in a recession.

1. Marketing Through the Recession: 6 Strategies to Acquire, Retain and Grow Profitable Customers Sallie Burnett President Customer Insight Group, Inc. [email_address] December 7, 2010

2. Customer Insight Group, Inc. Acquisition Loyalty Migration Referral Retention Upgrade Win-back Data mining Market research Modeling Profiling Response analysis Segmentation Creative design and copy Digital marketing E-mail design Fulfillment Inkjet imaging Laser printing Lettershop Printing Print on demand Program management Website design and content Insight Strategy Execution Copyright  2010 Customer Insight Group, Inc.

5. How are Companies Responding to the Recession? “ If you’re in a room full of twenty people, and they’re all talking, all you hear is noise. But if 19 stop talking, suddenly the one person who’s still talking can be heard the loudest” Copyright  2010 Customer Insight Group, Inc.

6. How are Companies Responding to the Recession? Firms maintaining marketing budgets during recession significantly outperform their rivals in the following years. Source; McGraw Hill Study Copyright  2010 Customer Insight Group, Inc.

12. Six Tips and Strategies #3 Track & Manage Customer Value Migration Significant Growth Opportunity. Losing Share of Wallet Stable, Room for Improvement Continue Focus on Retention Copyright  2010 Customer Insight Group, Inc.

13. Six Tips and Strategies #4 Proactively Manage Customer Life-cycle With Brand Value to the Customer Value to the Organization Unqualified Customer Prospective Customer Advocate Customer Repeat Customer Copyright  2010 Customer Insight Group, Inc.

14. Six Tips and Strategies #4 Proactively Manage Customer Life-cycle With Brand Copyright  2010 Customer Insight Group, Inc.

15. Six Tips and Strategies #4 Proactively Manage Customer Life-cycle With Brand Encourage immediate search… Offer an incentive to purchase… Copyright  2010 Customer Insight Group, Inc.

16. Six Tips and Strategies #4 Proactively Manage Customer Life-cycle With Brand Come back today! Benefits galore! Copyright  2010 Customer Insight Group, Inc.

17. Six Tips and Strategies #4 Proactively Manage Customer Life-cycle With Brand Copyright  2010 Customer Insight Group, Inc.

18. Six Tips and Strategies #5 Listen and Respond to Customer’s Needs 59% Most marketing and advertising has very little relevance to me. Source: Yankelovich Consumer Trust Study 14% Say companies use their personal information to send them advertisements that are relevant to their wants and needs. Copyright  2010 Customer Insight Group, Inc.

19. Six Tips and Strategies #5 Listen and Respond to Customer’s Needs Source: Double-Click Consumer Loyalty Survey 2Q 2007 Copyright  2010 Customer Insight Group, Inc.

20. Six Tips and Strategies #5 Listen and Respond to Customer’s Needs Relevant email campaigns drive 9 times more revenue and deliver 18 times more net profit than broadcast emailing. Copyright  2010 Customer Insight Group, Inc.

24. Sallie Burnett, President, Customer Insight Group, Inc. ph: 303.422.9758 e: sallie@customerinsightgroup.com www.customerinsightgroup.com Join the conversation at on our two blogs: http://www.customerinsightgroup.com/marketinglibrary/ http://www.customerinsightgroup.com/loyaltyblog/